Digital reach With a diversified portfolio spanning newspapers, websites, radio, events, and digital ventures across Australia and New Zealand, Fairfax Media presents multiple cross-channel advertising and sponsorship opportunities for brands seeking integrated campaigns and broad audience reach.

Strategic assets Major stakes in Domain Holdings Australia, Macquarie Media, and Stan position Fairfax as a gateway for co-selling opportunities, cross-promotion, and bundled media solutions to advertisers seeking property listings, audio/TV, and streaming audiences.

Audience depth Long-standing mastheads and regional publications combined with leading digital properties offer advertisers access to loyal, diverse segments—from metropolitan readers to agricultural and local communities—enabling targeted campaigns and sponsorships aligned with vertical markets.

Monetization potential The company’s mix of news, classifieds, subscription video on demand, and events enables cross-sell of marketing services, including digital advertising, programmatic, branded content, and event sponsorships to maximize advertiser ROI.

Growth opportunities Fairfax’s Digital Ventures and ongoing platform investments alongside expansion into streaming and digital venues create opportunities for tech-enabled advertising solutions, data-driven marketing services, and strategic partnerships with agencies and brands.