Strategic Partnerships Leverage current sport-brand collaborations with the Miami Dolphins and Baltimore Ravens to upsell co-branded wine subscriptions and venue experiences, targeting sports fans and corporate entertainment buyers.

Private Venue Upsell Promote weddings, corporate events, and large gatherings at the winery caves as premium experiential packages, expanding revenue beyond wine sales and leveraging Napa Valley tourism demand.

Custom Crush Value Highlight the on-site custom crush and winemaking services to attract small wineries and beverage brands seeking scalable production, white-label options, or shared facilities.

Digital Commerce Growth Expand online sales through Shopify and integrate marketing automation with HubSpot and Apple Pay to increase direct-to-consumer subscriptions and seasonal offerings, building a broader national footprint.

Financial Upsell Position a tiered wine club and limited-edition releases to boost average order value, aligning with the company’s $1M–$10M revenue band and appealing to collectors and corporate gifting programs.