Insights

Niche Client Base Whitwell & Co. targets business owners and executives at the intersection of health, wealth, and purpose, presenting an opportunity to offer specialized financial products and concierge services tailored to high-net-worth individuals with holistic wealth management needs.

Growth in Private Investing The firm’s focus on alternative investment strategies that aim to beat inflation and diversify portfolios indicates potential for partnerships with alternative asset managers and fintech platforms that can enhance investment offerings.

Technology Adoption With a tech stack including SQL, NetSuite, and customer engagement tools like Intercom and Freshdesk, there’s scope to provide integrated financial tech solutions or upgrades that improve client experience and operational efficiency.

Nationwide Presence Despite being based in Austin, Texas, Whitwell & Co. serves clients across the country, suggesting opportunities to develop targeted marketing campaigns and regional financial workshops that expand their client base.

Market Expansion Potential Their service offering combined with recent company news and digital platform partnerships indicates a readiness for broader digital monetization strategies, such as premium advisory packages or exclusive investment access, appealing to affluent clients seeking personalized financial services.

Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans Tech Stack

Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans uses 8 technology products and services including Google Display Network, CCPA, Contentful, and more. Explore Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's tech stack below.

  • Google Display Network
    Advertising
  • CCPA
    Certificates
  • Contentful
    Content Management System
  • git
    Development
  • SoundManager
    Javascript Libraries
  • Scala
    Programming Languages
  • Node.js
    Programming Languages
  • Laravel
    Web Frameworks

Media & News

Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's Email Address Formats

Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans uses at least 2 format(s):
Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans Email FormatsExamplePercentage
FLast@natwp.comJDoe@natwp.com
50%
First@natwp.comJohn@natwp.com
50%
First.Last@linktr.eeJohn.Doe@linktr.ee
89%
FirstLast@linktr.eeJohnDoe@linktr.ee
6%
First@linktr.eeJohn@linktr.ee
3%
FirstL@linktr.eeJohnD@linktr.ee
2%

Frequently Asked Questions

Where is Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's headquarters located?

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Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's main headquarters is located at 815-a Brazos Street Unit #526 Austin, Texas 78701 United States. The company has employees across 2 continents, including North AmericaAfrica.

What is Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's official website and social media links?

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Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's official website is linktr.ee and has social profiles on LinkedIn.

What is Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's NAICS code?

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Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's NAICS code is 52 - Finance and Insurance.

How many employees does Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans have currently?

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As of February 2026, Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans has approximately 7 employees across 2 continents, including North AmericaAfrica. Key team members include Chief Executive Officer: S. W.Client Service Manager: J. S.Senior Wealth Planner: R. W.. Explore Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's employee directory with LeadIQ.

What industry does Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans belong to?

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Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans operates in the Financial Services industry.

What technology does Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans use?

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Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's tech stack includes Google Display NetworkCCPAContentfulgitSoundManagerScalaNode.jsLaravel.

What is Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's email format?

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Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's email format typically follows the pattern of FLast@natwp.com. Find more Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans email formats with LeadIQ.

When was Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans founded?

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Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans was founded in 2017.

Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans

Financial ServicesTexas, United States2-10 Employees

If you’re a founder, business owner, or family with $5 million or more in investable assets, you don’t just need a portfolio—you need a tax-smart, purpose-aligned plan that protects what you’ve built and amplifies your impact. 

At Whitwell & Co., LLC, we serve founders and families who view wealth as a tool for freedom, legacy, and contribution. We act as a family office for entrepreneurs coordinating investment management, proactive tax strategy, and multi-generational planning under one roof.

Core Family Office Services Include:

• Family Office Coordination
• Tax-Smart Wealth Management
• Exit and Liquidity Planning
• Private Markets & Real Assets
• Legacy & Charitable Planning (DAFs, split interest trusts)
• Concentrated Stock Strategies
• PPLI & Advanced Insurance Design

Headquartered in Austin, Texas, we work with clients nationwide, with particular expertise in high-tax states such as California, New York, New Jersey, and Connecticut.

You’ll find that our approach is analytical and human—a blend of CFA-level discipline and a commitment to helping you align wealth with what matters most.

Personal notes:
• Proud Father of 2 boys + 2 girls
• Black belt in Hakko-Ryu Jujutsu 
• Brown belt in Brazilian Jiu-Jitsu
• Violinist for nearly 5 decades
• Lived in Japan for 7 years | 2 in Austria

Next steps:
• Visit the Featured section to book a confidential 15-minute introductory visit (call)      
   → https://calendly.com/whitwell-advisors
• Learn more about our team
   → www.whitwelladvisors.com

Whitwell & Co., LLC is an SEC-registered investment adviser. This content is for informational purposes only and should not be interpreted as investment, tax, or legal advice. Additional information about the company is available on the SEC’s website at www.adviserinfo.sec.gov Any and all information on this profile—including posts, articles, and presentations—is intended solely for general informational and educational purposes. It should not be considered a solicit

Section iconCompany Overview

Headquarters
815-a Brazos Street Unit #526 Austin, Texas 78701 United States
Website
linktr.ee
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Family Office for $5M+ Founders & Families | Tax-Smart Wealth Management | Legacy + Liquidity Plans's revenue is estimated to be in the range of $1M$10M

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