Insights

Heritage & Prestige Farlows is a long-standing country enthusiast department store with a royal warrant and 170 years in operation, signaling credibility and trust that can be leveraged to upsell premium gear, limited editions, and exclusive collaborations.

Niche Fly Fishing Strong legacy as a fly fishing specialist with a dedicated customer base; opportunities to cross-sell complementary fishing apparel, gear, accessories, and guided experiences to both existing anglers and new enthusiasts.

Product Partnerships Past collaborations with outdoor brands (Hilltrek jackets) suggest openness to co-branded or limited-run products; explore exclusive lines, bundles, and seasonal drops to drive incremental revenue.

Limited Editions Recent limited edition King's Coronation fly boxes demonstrate appetite for collectible items; capitalize on scarcity with limited drops, loyalty program perks, and targeted marketing to collectors and premium customers.

Digital & Events Tech stack and presence indicate potential for digital marketing-led campaigns, online content, and virtual or in-store events to grow reach, drive online sales, and capture data for personalized promotions.

Similar companies to Farlows

Farlows Tech Stack

Farlows uses 8 technology products and services including Microsoft Advertising, Crazy Egg, Hotjar, and more. Explore Farlows's tech stack below.

Farlows's Email Address Formats

Farlows uses at least 2 email formats:
Farlows Email FormatsExamplePercentage
First.Last@farlows.co.ukJohn.Doe@farlows.co.uk
86%
First@farlows.co.ukJohn@farlows.co.uk
14%

Frequently Asked Questions

What is Farlows's official website and social media links?

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Farlows's official website is farlows.co.uk and has social profiles on LinkedIn.

How much revenue does Farlows generate?

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As of August 2026, Farlows's annual revenue is estimated to be $1M - $10M.

What is Farlows's SIC code and NAICS code?

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Farlows's SIC code is 5091 - Sporting and Recreational Goods and Supplies and NAICS code is 44-45 - Retail Trade.

How many employees does Farlows have currently?

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As of August 2026, Farlows has approximately 23 employees across 2 continents, including Europe and Oceania. Key team members include Product Manager And Head Of Sustainability: J. G., Company Secretary & Director: A. S. and Director: J. M. Explore Farlows's employee directory with LeadIQ.

What industry does Farlows belong to?

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Farlows operates in the Retail industry.

What technology does Farlows use?

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Farlows's tech stack includes Microsoft Advertising, Crazy Egg, Hotjar, Linkedin Insight Tag, iCIMS, OneTrust, Magento and Piwik PRO Core.

What is Farlows's email format?

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Farlows's email format typically follows the pattern of First.Last@farlows.co.uk. Find more Farlows email formats with LeadIQ.

When was Farlows founded?

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Farlows was founded in 1840.
Farlows logo

Farlows

RetailEngland, United Kingdom11-50 Employees

Farlows is a London, England-based retailer serving country enthusiasts with a history spanning more than 170 years. The store concentrates on fly fishing, shooting, and other rural pursuits, providing equipment and guidance across categories from modern fly-fishing tackle to traditional apparel and lifestyle accessories. Its royal warrant marks a long-standing reputation within its specialty.

The customer base encompasses anglers, shooters, and outdoor enthusiasts who rely on specialist gear and practical advice to support their activities. Positioned as a heritage, country-focused player in the retail sector, Farlows operates from London with a small to mid-sized team. In 2023, the company introduced a limited edition of King's Coronation fly boxes, illustrating ongoing product development.

Section iconCompany Overview

SIC Code
5091 - Sporting and Recreational Goods and Supplies
NAICS Code
44-45 - Retail Trade
Founded
1840
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Farlows's revenue is estimated to be in the range of $1M - $10M

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