Member-centric growth Target opportunities that emphasize policy advocacy, dairy marketing services, and industry promotion to align with FarmFirst’s member-first philosophy and potential expansion needs across Wisconsin, Minnesota, South Dakota, Michigan, Iowa, Illinois, and Indiana.

Leadership changes Leverage recent hires in communications, marketing, and general management to position value propositions around enhanced member engagement, brand visibility, and scalable program delivery for member farms seeking stronger market support.

Technology stack Propose technology-enabled solutions and platforms that integrate with their current stack (WordPress, Shopify, Mailchimp, Piwik PRO, Jetpack) to streamline marketing, member communications, and analytics for better program performance.

Small but strategic Recognize their revenue under one million and targeted expansion across multiple states as an opportunity to offer scalable, cost-conscious services such as regional marketing campaigns, lab testing partnerships, and cooperative procurement programs.

Young Cooperator potential Explore programs and incentives that engage younger or newer dairy farmers through educational initiatives, leadership development, and cooperator incentives, aligning with their existing Young Cooperator initiative started in 2014.