Insights

Global Distribution Growth Farmina is rapidly expanding its footprint with new facilities and distribution centers in the US (North Carolina), Brazil (São Paulo) and Serbia, plus veterinary and home-delivery distribution partnerships with MWI Animal Health and MyVetStoreOnline. Sales opportunities include targeting regional distributors and retailers with integrated logistics, co-marketing programs, and ERP-friendly order fulfillment.

Vet Network Advantage A worldwide network of Nutrition Consultants and veterinarians enables personalized nutrition plans across life stages, creating opportunities to partner with clinics for bundled premium products, subscription services, and veterinarian-led nutrition programs that drive higher-margin sales.

AI Innovation Edge An AI-powered app and Genius AI platform, recognized with industry awards, positions Farmina as a tech-forward leader in pet nutrition. Sales plays include co-branding or licensing AI features with retailers and clinics, plus data-driven recommendations to boost upsell and product adoption.

Direct-to-Consumer Push Partnerships like MyVetStoreOnline for US home delivery and a national veterinary distribution deal with MWI Animal Health indicate growing direct-to-consumer and professional channels. Opportunities exist to offer DTC subscriptions, auto-replenishment, and cross-sell with veterinary services.

Premium Global Portfolio With over 50 years in pet nutrition, four factories, a presence in 65 countries, and substantial revenue, Farmina can target premium retailers with science-backed products, pursue co-branded launches, localized formulations, and potential private-label partnerships in new markets.

Farmina Tech Stack

Farmina uses 8 technology products and services including Adobe, Adobe Premiere Pro, KUKA, and more. Explore Farmina's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • KUKA
    Control Systems
  • Firebase
    Database
  • Figma
    Design
  • OAuth
    Identity And Access Management
  • Elasticsearch
    Search Engines
  • Microsoft Visual Basic for Applications
    Software Development

Media & News

Farmina's Email Address Formats

Farmina uses at least 1 format(s):
Farmina Email FormatsExamplePercentage
F.Last@farmina.comJ.Doe@farmina.com
89%
First.Last@farmina.comJohn.Doe@farmina.com
10%
Last.First@farmina.comDoe.John@farmina.com
1%

Frequently Asked Questions

Where is Farmina's headquarters located?

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Farmina's main headquarters is located at Amsterdam, North Holland Netherlands. The company has employees across 5 continents, including EuropeSouth AmericaAsia.

What is Farmina's official website and social media links?

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Farmina's official website is farmina.com and has social profiles on LinkedIn.

What is Farmina's SIC code NAICS code?

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Farmina's SIC code is 5149 - Groceries and Related Products, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does Farmina have currently?

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As of May 2026, Farmina has approximately 1.2K employees across 5 continents, including EuropeSouth AmericaAsia. Key team members include Ceo North America: L. R.Cio: F. R.Chief Global Sales And Marketing Officer: D. S.. Explore Farmina's employee directory with LeadIQ.

What industry does Farmina belong to?

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Farmina operates in the Food and Beverage Manufacturing industry.

What technology does Farmina use?

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Farmina's tech stack includes AdobeAdobe Premiere ProKUKAFirebaseFigmaOAuthElasticsearchMicrosoft Visual Basic for Applications.

What is Farmina's email format?

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Farmina's email format typically follows the pattern of F.Last@farmina.com. Find more Farmina email formats with LeadIQ.

When was Farmina founded?

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Farmina was founded in 1965.

Farmina

Food and Beverage ManufacturingNorth Holland, Netherlands1001-5000 Employees

Farmina operates in the food and beverage manufacturing sector as a pet foods company, based in Amsterdam, the Netherlands. It employs between 1,001 and 5,000 people. Its offering includes pet nutrition products and services, notably personalized dynamic nutrition plans delivered through a global network of consultants and veterinarians to track pets’ health through life stages. The company traces its origins to 1965, when Russo Mangimi was founded by Francesco Russo, and it broadened into the pet foods category in 1999; it now runs four factories and markets its products in more than 65 countries across five continents. Farmina's stated mission centers on supporting pet parents with tailored nutrition solutions to promote the well-being of dogs and cats.

Section iconCompany Overview

Headquarters
Amsterdam, North Holland Netherlands
SIC Code
5149 - Groceries and Related Products, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1965
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Farmina's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Farmina's revenue is estimated to be in the range of $500M$1B

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