Independent Access Leverage Farris Insurance Agency’s status as an independent agency aligned with the Bainswest network to cross-sell and bundle multiple lines such as life, health, and employee benefits to current commercial clients and individual policyholders.

Mid-Market Focus Target mid-sized businesses in Northwest Arkansas that require a mix of commercial coverage and employee benefit programs, offering tailored risk management and flexible carrier options inherited from independent agency partnerships.

Transaction History Capitalize on the acquisition by Sunstar Insurance Group to position product and service refreshes, explaining strengthened carrier access, underwriting support, and potential pricing advantages for customers seeking reliable continuity.

Growth Readiness With revenue in the hundreds of millions and a growing footprint through partnerships, propose scalable insurance solutions for expanding local businesses and family-owned enterprises, including commercial, home, auto, and lifecycle coverage.

Technology Enablement Highlight the current tech stack and digital capabilities (WordPress Multisite, GTM, Gravity Forms) to propose modernized online quoting, streamlined policy servicing, and data-driven risk assessments to improve customer experience and conversion.