Target Niche Market Fashion to Figure specializes in providing trendy and well-fitting fashion for curvy women in sizes 12-24. This niche market segment offers a lucrative opportunity to cater to the specific needs of this demographic.

Online Expansion Potential With a strong online presence at ftf.com, Fashion to Figure has the potential to expand its reach beyond its 8 East Coast stores. Investing in e-commerce strategies could drive sales growth and increase brand visibility.

Strategic Partnership Opportunities Collaborating with influencers, body positivity advocates, and fashion bloggers could enhance Fashion to Figure's brand image and attract a wider audience. Building strategic partnerships can lead to increased sales through targeted marketing efforts.

Enhanced Customer Experience Focusing on exceptional customer service and personalized shopping experiences can help Fashion to Figure differentiate itself in the competitive retail market. Building customer loyalty through positive interactions can drive repeat sales and word-of-mouth referrals.

Competitive Pricing Strategy Offering quality apparel and accessories at reasonable prices positions Fashion to Figure competitively in the market. Implementing sales promotions and discounts strategically can attract price-conscious customers and drive sales volume.