Expansion Opportunities FAT Brands operates a multi-brand franchising model with over 2,300 units and continuous growth, including recent new locations in Chandler, AZ and Fort Bliss, TX. This presents cross-brand sales opportunities through existing franchisees and potential multi-brand conversions or bundled expansion packages in target markets.

Financial Restructuring Public bankruptcy filings and debt challenges noted in 2026 indicate a momentum for distressed asset opportunities, refinancing, or strategic partnerships. Sales professionals can explore vendor financing, asset sales or franchisee relief programs aligned with FAT Brands’ restructuring needs.

Military & Community Penetration Opening the first military base location (Fort Bliss) signals interest in disciplined, high-traffic environments and group dining concepts. This suggests sales potential in government and institutional channels, as well as targeted promotions to base personnel and family dining programs.

Brand Portfolio Cross-Sell With a diverse portfolio of 18 concepts and an integrated support structure for franchisees, there is an opportunity to offer cross-brand marketing services, supply chain optimization, or technology and analytics packages to improve performance across multiple brands for existing franchisees.

Tech & Marketing Enablement FAT Brands already employs a mix of modern tech tools (Sage Intacct, The Trade Desk, Microsoft Clarity, Asana, etc.). There is potential to offer enhanced digital marketing, data analytics, loyalty, and franchisee training solutions to drive unit-level profitability and accelerate unit economics.