Local Community Focus FBD Insurance has a strong local network of 34 branches across Ireland, emphasizing genuine customer service and support. Leveraging this community-focused approach can create sales opportunities by targeting specific regions and building relationships with local businesses and consumers.

Partnership Opportunities By actively engaging in sponsorship events like the Guaranteed Irish Business Awards and Good Food Ireland(R) Awards, FBD Insurance showcases its commitment to supporting various industries. Leveraging these partnerships can open doors for collaborative sales efforts and cross-promotional opportunities with award-winning businesses.

New Executive Appointment With the appointment of Olive Gaughan to the boards of FBD Holdings and FBD Insurance, there is an opportunity to explore new sales avenues under her leadership. Utilizing her expertise and network, sales professionals can leverage her influence to access new markets or enhance existing customer relationships.

Innovative Campaigns FBD's 'Sound Support' campaign as a proud sponsor of Team Ireland demonstrates a commitment to innovative marketing strategies. Sales development representatives can align sales pitches with such campaigns to leverage the emotional connection and engagement generated by these initiatives.

Competitive Positioning With a revenue range between $100M to 1B, FBD Insurance competes with a mix of players in the insurance industry. Identifying key differentiators, such as the company's focus on community support and customer service, can be a powerful tool for sales professionals to differentiate and win over clients in a competitive market.