Market Expansion Opportunity FBD's presence at the Good Food Ireland(R) Awards 2024 showcases a focus on the food and drink industry. Partnering with businesses in this sector could lead to new opportunities for insurance sales tailored to this niche market.
New Leadership Influence The recent appointment of Olive Gaughan to the board of FBD Holdings and FBD Insurance suggests a strategic shift. Leveraging Gaughan's expertise could open doors to exploring innovative approaches to insurance sales and customer engagement.
Collaborative Campaigns Potential Partnering with entities like The Public House for communications campaigns presents collaboration opportunities. Joint promotional efforts could boost brand visibility, attract new customers, and drive insurance product sales growth.
Innovative Sponsorship Leverage FBD's sponsorship of Team Ireland's 'Sound Support' campaign signifies a commitment to community engagement. Leveraging such sponsorships in marketing strategies can enhance brand awareness, trust, and potentially drive sales within targeted demographics.
Talent Acquisition Strategy The departure of key personnel like Browne and D'Alton provides an opportunity to explore talent acquisition. Hiring skilled professionals from competitor companies could bring fresh perspectives, ideas, and boost the sales force to drive revenue growth.