Technological Engagement Velcom utilizes advanced digital marketing tools such as Google Analytics, Facebook Pixel, Mixpanel, and Piwik, indicating a strong digital presence and a focus on data-driven marketing strategies, presenting opportunities for analytics and targeted advertising solutions.

Product Innovation Recent product launches including mobile devices, online TV services, and business-oriented solutions like the Smart Cash-Desk demonstrate Velcom’s willingness to innovate and expand their service portfolio, opening avenues for hardware, software, and system integration offerings.

Market Expansion Velcom’s recent promotions, partnerships with retailers like Evroopt, and the introduction of new subscription services suggest active efforts to grow their customer base and diversify revenue streams, which can benefit from targeted sales of telecom packages and content subscriptions.

Financial Growth Potential With revenues estimated between 250M and 500M USD and a strategic focus on expanding service offerings, Velcom presents a promising opportunity for B2B solutions, including enterprise communications, mobile devices, and digital advertising services.

Industry Positioning As part of the A1 Telekom Austria Group, Velcom benefits from strong regional telecom expertise and competitive positioning in Belarus, making it an attractive target for partnerships in infrastructure upgrades, technology deployment, and customer experience enhancement.