AI CX Expansion TELUS Digital has partnered with Cresta to deploy AI agents and augment human agents for customer experience, signaling opportunities to sell AI-enabled CX platforms, integration, and managed services, including AI governance and QA tooling to optimize interactions.

Sustainable Data Centers TELUS plans to build AI data centres powered by clean hydro, with heat recycling and water efficiency improvements, creating demand for energy optimization, cooling technology, waste-heat recovery, and sustainability solutions.

Health & AI Growth Management highlights growth in TELUS Health and AI-related businesses, indicating cross-sell potential for healthcare analytics platforms, secure data sharing, telehealth enhancements, and privacy-compliant AI solutions.

AI Safety Governance TELUS Digital's GenAI Safety benchmarking and safety research underscores need for AI risk management, governance, security testing, and model monitoring services to ensure responsible deployment across enterprise CX and digital services.

CX QA Readiness Research showing limited adoption of AI-powered QA among enterprises points to opportunities to provide automated AI QA, coaching, performance analytics, data labeling workflows, and continuous improvement tools to accelerate ROI from AI-assisted CX.