Immersive AV Growth Leverage Fearing's strength in immersive AV experiences to target mid-market brands and event-driven clients seeking high-impact presentations, while cross-selling integrated security and surveillance for safer, brand-aligned environments.

Local Market Focus Capitalize on a strong Wisconsin footprint and the recent partnership with the McKenzie Regional Workforce Center to pursue local public sector, education, and enterprise opportunities with bundled AV and security deployments.

Security and IT Position as a unified solutions provider by offering security systems (cameras, access control, monitoring) alongside AV, using the existing tech stack to deliver secure remote monitoring, dashboards, and scalable service contracts.

Workforce Collaboration Develop training programs with regional partners to build a certified installer and technician pipeline, reducing ramp time on projects and improving service quality for clients.

Mid Market Expansion Target growth through outbound campaigns to SMBs in Wisconsin and nearby markets, offering end-to-end AV and security bundles with ongoing maintenance and managed services to drive recurring revenue.