Niche Wellness Focus Feel specializes in clean, science-led, and sustainable wellness products, positioning it as a premium brand in the growing health and eco-conscious market. This focus opens opportunities for partnerships with eco-friendly and health-centric organizations aiming to enhance their wellness offerings.

Growing Digital Footprint With a strong digital presence and an established online platform utilizing Shopify and social media tools, Feel can leverage its digital channels to develop collaborations, targeted marketing campaigns, and affiliate programs to boost customer acquisition and retention.

Funding and Growth Potential Having secured £10M in Series A funding indicates investor confidence and potential for expansion. Sales efforts could focus on scaling product range, exploring international markets, or offering enterprise wellness solutions to capitalize on this growth trajectory.

Comparable Market Presence Despite having a smaller revenue scale compared to larger competitors like Calm and Headspace, Feel’s niche focus and innovative approach provide an opportunity to differentiate in the crowded wellness space by emphasizing sustainability and personalized wellness.

Tech-Enabled Customer Engagement The adoption of various tech tools like recharge, Rebuy Engine, and social login options suggest potential for advanced customer engagement and automation. Enhancing these capabilities with tailored wellness solutions or subscription-based models could unlock new revenue streams.