Niche focus Target small to mid-size footballer rosters and emerging brands seeking personalized representation, differentiating from large agencies that may overlook individual athletes.

Founder credibility Leverage the background of retired pro players and executives to build trust with athletes and teams, positioning Felkrem as a boutique, athlete-first agency.

Market disruption Highlight a value proposition centered on prioritizing athlete needs over revenue scale, appealing to athletes frustrated with ‘money first’ representation.

Digital presence Capitalize on tech stack and social media channels to reach prospects; emphasize TikTok engagement and embedded media capabilities to showcase client brands.

Growth opportunities Offer scalable services like marketing consulting and athlete management to attract partnerships with emerging brands, local clubs, and regional sponsors seeking targeted athlete activations.