Insights

Luxury Customization Appeal Fenton offers highly customizable jewelry with over 10,000 options, appealing to affluent consumers seeking unique, personalized pieces. Emphasizing this customization capability can attract clients interested in bespoke luxury products.

Ethical Sourcing Focus As a Certified B Corporation working exclusively with ethically regulated mines and certified laboratories, Fenton positions itself strongly in the ethical and sustainable jewelry market, appealing to socially conscious customers and investors.

Digital Engagement Opportunities Fenton’s use of advanced tech tools like TikTok Pixel and Hotjar indicates an emphasis on digital marketing and e-commerce. Developing targeted online campaigns and enhancing digital storefronts can boost sales from tech-savvy luxury buyers.

Premium Product Storytelling The unique use of Solar Diamonds created by sunlight and ethically sourced colored gemstones offers a compelling story for marketing. These narratives can be leveraged in branding efforts to differentiate the company in the competitive luxury jewelry space.

Growth Potential in Niche Market With revenue between 1 million and 10 million and a focused luxury offering, there is significant opportunity to scale through targeted outreach to high-net-worth individuals and luxury gift buyers who value sustainability and bespoke craftsmanship.

Fenton Tech Stack

Fenton uses 8 technology products and services including ClickCease, TikTok Pixel, Hotjar, and more. Explore Fenton's tech stack below.

  • ClickCease
    Ad Verification And Optimization
  • TikTok Pixel
    Analytics
  • Hotjar
    Analytics
  • UPS
    Logistics
  • Apple Pay
    Payment Processing
  • Priority Hints
    Performance
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Fenton's Email Address Formats

Fenton uses at least 1 format(s):
Fenton Email FormatsExamplePercentage
First@fentonand.coJohn@fentonand.co
50%
First@fentonand.coJohn@fentonand.co
50%

Frequently Asked Questions

Where is Fenton's headquarters located?

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Fenton's main headquarters is located at 411-413 Oxford Street, London, None W1C 2PE, GB. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Fenton's stock symbol?

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Fenton is a publicly traded company; the company's stock symbol is DMCD.

What is Fenton's official website and social media links?

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Fenton's official website is fentonand.co and has social profiles on LinkedInCrunchbase.

What is Fenton's NAICS code?

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Fenton's NAICS code is 44-45 - Retail Trade.

How many employees does Fenton have currently?

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As of November 2025, Fenton has approximately 27 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Head Of Creative: L. D. B.Head Of Gemstone Procurement: V. V.Founder And Ceo: L. L.. Explore Fenton's employee directory with LeadIQ.

What industry does Fenton belong to?

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Fenton operates in the Retail industry.

What technology does Fenton use?

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Fenton's tech stack includes ClickCeaseTikTok PixelHotjarUPSApple PayPriority HintsHSTSX-Content-Type-Options.

What is Fenton's email format?

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Fenton's email format typically follows the pattern of First@fentonand.co. Find more Fenton email formats with LeadIQ.

When was Fenton founded?

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Fenton was founded in 2018.

Fenton

RetailUnited Kingdom11-50 Employees

Fenton is a fine jeweller based in the heart of Mayfair specialising in responsibly-sourced coloured gemstones and Solar Diamonds created by sunlight. Our dedicated team of experts and qualified gemmologists will guide you through the process of creating your dream forever piece.

With over 10,000 combinations to choose from, the Fenton website allows you to fully customise your jewellery to create something truly unique. Once you’ve finalised your design our artisan production team will lovingly craft your luxury jewellery to celebrate your love story and mark your special milestones.

As a proud Certified B Corporation, we aim to meet rigorous standards of social and environmental performance, accountability, and transparency. We work only with the leading ethical mines producing the top 5% of coloured gemstones in countries where the mining industry is strictly regulated and regularly audited. And all our Solar Diamonds are produced in certified laboratories.

With our production team based in India, we can guarantee responsible sourcing and production of every Fenton piece. Plus, this allows us to cut out the middle-men and the price inflation which comes with traditional jewellery, delivering the best possible value directly to you.

Create your dream jewellery on fentonand.co or follow us on @fentonandco.

Section iconCompany Overview

Headquarters
411-413 Oxford Street, London, None W1C 2PE, GB
Stock Symbol
DMCD
NAICS Code
44-45 - Retail Trade
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Fenton's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Fenton's revenue is estimated to be in the range of $1M$10M

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