Member Upsell Festiva has 70,000+ members and a portfolio of US and Caribbean resorts plus luxury yachts, creating cross-sell opportunities for upgraded experiences, extended stays, and yacht charters within the existing member base. Leverage Salesforce to segment audiences and automate personalized offers to grow member lifetime value.

Experience Monetization A fleet of luxury yachts alongside resorts enables monetization through bundled experiences such as yacht charters, private excursions, and curated itineraries for high-value members and B2B partners in corporate incentive travel and luxury clubs. Promote exclusive experiences to drive higher average daily rate.

CRM Driven The tech stack includes Salesforce, Google Analytics, Google Tag Manager, Google Search Console, and other tools, enabling data-driven segmentation, measurement, and lifecycle campaigns. Use this to craft targeted offers, cross-sell to non-member purchasers, and run co-branded digital campaigns with partners.

Boutique Advantage As a privately held operator in a market dominated by large public players, Festiva can market a flexible, personalized partnership approach for discount programs, custom itineraries, and incentive travel, appealing to corporate clients seeking bespoke vacation experiences.

Expansion Potential With a growing network of US and Caribbean resorts and a yacht fleet, there is room for geographic and product expansion. Explore partnerships with airlines, credit card programs, travel clubs, and luxury brands to broaden distribution and offer new bundled packages.