Global footprint FieldBee serves 60 countries with 6,000+ customers and has offices across the Netherlands, Ukraine, Poland plus a presence in Germany. Sales opportunities exist by expanding dealer networks and regional partnerships in Europe, the Middle East, and North America.

Recognition & awards Gold winner at LAMMA Innovation Awards 2026 for FieldBee Vision under Digital Technology Innovation. Use this to support value storytelling with prospective customers, emphasizing proven technology leadership and credibility to accelerate evaluations.

Integrated platform Recent launch of myFieldBee in collaboration with xFarm creates a unified platform for farm planning and field execution. Opportunity to upsell to customers using complementary modules, and to cross-sell via integrated ecosystems with partners.

Precision leadership Strong focus on GPS-guided automation, machine learning, high-precision software to improve land use, time, fuel efficiency, and yields. Target mid-to-large farms and agribusinesses seeking cost savings, sustainability, and scale.

Strategic partnerships Partnerships with distributors like Oria Agriculture in France and collaborations with equipment and software players (Kiwitron, Carraro Aftermarket, xFarm). Leverage channel partnerships to accelerate market access and co-sell opportunities.