Strategic Partnerships Fielders has recently partnered with Multiplex and worked with Urban Developer to raise collaboration with large contractors and extend market reach. With a strong regional footprint in South Australia and Western Australia and targeted exposure in New South Wales and Victoria, there are clear opportunities to win more cross-state projects by positioning Fielders as the preferred supplier for decking and design solutions that save time and reduce onsite complexity.

Fast Installations The SlimDek 210 decking integration with Multiplex demonstrates Fielders ability to deliver faster construction and simpler on site workflows. This creates sales opportunities with general contractors and developers pursuing time savings and easier logistics, supported by compelling case studies and value engineering proposals.

Digital Enablement Fielders leverages cloud and data technologies including Azure Functions and SQL Server which opens doors for digital procurement, data integration with ERP/CRM systems, and enhanced reporting. There is a sales opportunity to offer cloud hosting, analytics, and cybersecurity enhancements as part of an integrated supplier solution.

Regional Growth With a leading position in South Australia and Western Australia and a targeted presence in New South Wales and Victoria, Fielders is well placed to expand its product mix and service footprint. Opportunities exist to propose regional warehousing, tailored product assortments, and formal supplier programs for ongoing multi-state projects.

Marketing Collaboration Fielders active engagement in co-brand content with partners indicates appetite for knowledge leadership. This can be leveraged to generate inbound interest through joint case studies, webinars, and product literature that highlights faster installation methods, sustainability benefits, and design solutions to win contractor and developer bids.