Strategic Partnerships Lysaght actively pursues collaborations with construction and architecture firms and joint ventures, evidenced by recent partnerships with Kizuna JV Corporation and Now Buildings. Sales opportunities exist in co-marketed projects, large-scale sheds, and joint tender responses where Lysaght’s Aussie steel and product reliability add value.

Australian Steel Focus With a strong national footprint across 30 locations and a 150-year heritage in Australian steel, there is a steady demand for local sourcing, warranty-backed products, and performance-tested ranges like CUSTOM ORB, KLIP-LOK, and BONDEK. Target contractors and builders prioritizing local supply security and warranty coverage.

Product Suite Leverage Lysaght’s breadth covers roofing, walling, gutters, purlins, fences, formwork, and home improvement products. There is cross-sell potential to customers purchasing one component (e.g., roofing) who may need complementary items (gutters, purls, cladding) for integrated projects or renovations.

Quality & Warranty Products use 100% Aussie steel with BlueScope backing and warranties, appealing to risk-averse buyers and public sector tenders. Emphasize reliability, long-term performance, and warranty support in sales pitches to project managers and procurement teams.

Technology & Data Enablement Lysaght leverages a modern tech stack (Power BI, Pardot, OneTrust, Adobe Experience Cloud, Docusign) for analytics, marketing automation, and compliance. Use data-driven outreach, personalized campaigns, and streamlined procurement workflows to improve engagement with builders, architects, and installers.