Growing Market Share With an established presence since 1999 and annual revenues near 100 million dollars, Filters-Now demonstrates strong market penetration in air filtration, indicating opportunities to expand product offerings or increase sales channels within commercial and residential segments.

E-commerce Focus Utilizing a comprehensive tech stack including Google Analytics, Cart Functionality, and PayPal, the company’s digital sales platform is well-developed, suggesting potential for targeted digital marketing and upselling strategies to boost online conversions.

Industry Expansion Operating in the manufacturing sector with a focus on air filtration, there is potential to diversify product lines to include related indoor air quality solutions, appealing to health-conscious consumers and institutional clients.

Competitive Position Compared to similar companies like Filterbuy and Nordic Pure, Filters-Now maintains a solid revenue position and mid-sized employee base, presenting opportunities to leverage its established reputation for upselling bulk orders and enterprise contracts.

Geographic Advantage Located in Alabama with a focus on quality and rapid delivery, there is an opportunity to target local and regional markets more aggressively through strategic partnerships and direct outreach to residential and commercial customers seeking reliable air filtration solutions.