Insights

Scaling Enterprise Target mid to large property management firms seeking a personalized resident experience platform. Leverage Second Nature’s established revenue range and existing partnerships to propose scalable SaaS solutions that streamline onboarding, payments, and resident benefits.

Finance Growth Position Second Nature as a high-growth software vendor with substantial revenue and modest funding needs. Use this to engage finance and procurement teams about favorable ROI, cost-of-ownership, and potential up-sell opportunities within portfolios expanding property counts.

Tech Synergy Emphasize integration potential with common enterprise stacks such as Salesforce, NetSuite, Azure, and Wrike. Offer to accelerate deployment via existing tech footprints and demonstrate faster time-to-value through seamless data flows and automated workflows.

Strategic Partners Leverage past partnerships with property managers as a social proof channel. Propose co-marketing or channel partnerships with compatible real estate tech vendors to expand reach into portfolio owners and management companies.

Competitive Position Highlight Gartner recognition in Conversation Intelligence as a differentiator. Use this credibility to approach potential customers who value industry validation, highlighting ongoing product roadmap aligned to resident-centric capabilities.

Similar companies to Second Nature

Second Nature Tech Stack

Second Nature uses 8 technology products and services including Salesforce Lightning, Docker, Redis, and more. Explore Second Nature's tech stack below.

Second Nature's Email Address Formats

Second Nature uses at least 4 email formats:
Second Nature Email FormatsExamplePercentage
FLast@secondnature.comJDoe@secondnature.com
82%
Last@secondnature.comDoe@secondnature.com
7%
First.Last@secondnature.comJohn.Doe@secondnature.com
7%
First@secondnature.comJohn@secondnature.com
4%

Frequently Asked Questions

What is Second Nature's official website and social media links?

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Second Nature's official website is secondnature.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Second Nature generate?

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As of August 2026, Second Nature's annual revenue is estimated to be $250M - $500M.

What is Second Nature's NAICS code?

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Second Nature's NAICS code is 5112 - Software Publishers.

How many employees does Second Nature have currently?

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As of August 2026, Second Nature has approximately 378 employees across 6 continents, including North America, Europe and Africa. Key team members include Vice President Of Product: C. C., Vice President Of Development: J. B. and President: K. F. Explore Second Nature's employee directory with LeadIQ.

What industry does Second Nature belong to?

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Second Nature operates in the Software Development industry.

What technology does Second Nature use?

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Second Nature's tech stack includes Salesforce Lightning, Docker, Redis, NetSuite, Claude by Anthropic, Microsoft Azure, Vercel and Wrike.

What is Second Nature's email format?

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Second Nature's email format typically follows the pattern of FLast@secondnature.com. Find more Second Nature email formats with LeadIQ.

How much funding has Second Nature raised to date?

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As of August 2026, Second Nature has raised $36M in funding. The last funding round occurred on Mar 25, 2020 for $16M.

When was Second Nature founded?

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Second Nature was founded in 2012.
Second Nature logo

Second Nature

Software DevelopmentNorth Carolina, United States201-500 Employees

Second Nature develops software for the property management sector, offering a Resident Experience Platform that personalizes the rental journey for individual residents. The platform integrates resident onboarding with a benefits package to help property managers deliver tailored experiences that residents can understand, pay for, and stay for. 

Its customers are property managers and management firms seeking to improve resident engagement and streamline operations related to onboarding, payments, and ongoing services. Headquartered in Raleigh, North Carolina, the company presents itself as a mid-sized software developer focused on property management technology. In 2021, it announced partnerships with Property Management Inc. and with South Bend Property Management Inc. to extend its services to owners, including maintenance tasks such as furnace filter replacements.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $36M

    Second Nature has raised a total of $36M of funding over 7 rounds. Their latest funding round was raised on Mar 25, 2020 in the amount of $16M as a Series C.

  • $250M - $500M

    Second Nature's revenue is estimated to be in the range of $250M - $500M

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