Technology Integration Opportunities FYT’s use of advanced marketing and analytics tools such as Salesforce Marketing Cloud, Klaviyo, Hotjar, and Bootstrap indicates a focus on enhancing user experience and targeted marketing. There is potential to introduce or upgrade CRM, automation, and user engagement platforms that could further optimize their digital outreach and client retention strategies.

Partnership Expansion Potential The company's existing collaborations with top gyms and studios demonstrate a strategic partnership model. Exploring additional alliances with fitness brands, wellness apps, or corporate wellness programs could expand their trainer network and customer base, creating new upsell and cross-sell opportunities.

Market Growth Alignment Operating within the wellness industry, which is experiencing sustained growth, especially in digital fitness solutions, FYT can capitalize on this trend by offering tiered services, premium trainer packages, or corporate wellness bundles to attract higher-value clients and increase revenue streams.

Customer Acquisition Strategies With a competitive pricing model offering sessions at up to 50% off, FYT appeals to cost-conscious users. Developing targeted marketing campaigns emphasizing affordability, quality, and flexible booking options can further enhance customer acquisition and increase session bookings across their platform.

Upsell and Membership Opportunities Given the flexible session booking system and detailed trainer profiles, there’s an opportunity to develop membership programs, loyalty rewards, or subscription plans that encourage repeat business and boost lifetime customer value, especially among users seeking ongoing fitness support.