Regional Leadership Established since 1919 as a long-standing destination marketing organization for the Finger Lakes region, presenting a credible platform to partner with local attractions, tourism businesses, and counties to drive visitor economy.

Small Team, Big Reach With a lean staff of 2-10, there is a strong need for scalable partner tools, collaborative marketing solutions, and cost-effective services that amplify impact without expanding headcount.

Economic Growth Focus Mission centers on lead generation and economic development through promotion, signaling opportunities for sponsorship programs, regional campaigns, and data-driven marketing partnerships.

Digital Footprint Tech stack includes cloud and analytics providers and web delivery tools, suggesting potential for modernization projects, integrated advertising solutions, and performance tracking to better measure visitor impact.

Market Synergy Comparable regional organizations show strong revenue potential through collaborative tourism initiatives; identify joint campaigns or co-branded experiences with Visit Ithaca, Visit Syracuse, Visit Rochester, and Ontario County to expand reach.