Innovative Leadership The Visit Ithaca CVB has been recognized as a top innovative city by USA Today, signaling a strong storytelling platform and potential for partnerships with brands seeking impactful destination campaigns and creative marketing collaborations.

Targeted Tourism Growth With a focused mission to market Ithaca and Tompkins County as a travel and meeting destination, there are opportunities to upsell regional event services, conference support, and group tourism packages to hotels, venues, and experience providers.

Strategic Partnerships As a division of the Tompkins Chamber funded by the County Tourism Program, there is potential to align with local economic development initiatives, workforce training programs, and frontline hospitality training to enhance partner ecosystems and drive collaborative promotions.

Tech-Driven Marketing Current technology stack includes AWS, Azure, Cloudinary and analytics tools, indicating readiness for data-driven campaigns, targeting, and measurement partnerships to optimize visitor acquisition, content delivery, and performance tracking.

Growth Potential Revenue scale of 10M–25M and lean staff (2–10 employees) imply partnerships that deliver high impact with scalable solutions, such as outsourced marketing campaigns, digital advertising programs, content production, and site/vendor partnerships to extend reach.