Innovative Product Launches FINIS, Inc. has a track record of launching innovative products like the HydroX tech suit and the Smart Goggle, showing a commitment to staying at the forefront of swim technology. These new product releases present sales opportunities for targeting tech-savvy swimmers and professional athletes seeking cutting-edge gear.

Celebrity Endorsements By featuring Olympic and world champion Olivia Smoliga in their ad campaigns, FINIS, Inc. has leveraged celebrity endorsements to enhance brand credibility and visibility. This presents a valuable sales strategy to attract consumers who seek products endorsed by top athletes.

Expansion into New Markets With the hiring of Sebastien Rousseau as Business Development Manager for Latin America, Canada, and South Africa, FINIS, Inc. has signaled a strategic expansion into new markets. Sales teams can capitalize on this growth by targeting customers in these regions with tailored marketing campaigns.

Partnerships for Innovation Collaborating with Ciye Copyright Agent and Flipperz Inc. showcases FINIS, Inc.'s dedication to fostering innovation in the swimming industry. These partnerships offer sales opportunities for introducing new interactive swimming experiences to customers, attracting those looking for cutting-edge technology.

Diversified Product Portfolio The launch of FINIS, Inc.'s Training Swimwear and Apparel Collection indicates a diversified product portfolio catering to a wide range of customer needs. Sales teams can explore cross-selling opportunities by offering comprehensive solutions to customers looking for both technical swim gear and training apparel.