Strategic relocation Fire Farm has shifted production from Iowa to Michigan and rebranded FireFarm by ElSol, presenting an opportunity to position a unified supply chain solution, cross-sell to El Sol Custom Lighting customers, and offer standardized support across all U.S. facilities.

Hospitality focus With a history of decorative lighting for hospitality and contract markets and recent sales leadership additions, target hotel, restaurant, and luxury venue projects that require custom lighting and scalable production.

Manufacturing capabilities In-house capabilities include large-scale, UL-listed lighting fixtures and 3D printed chandeliers, enabling partnerships for turnkey specifications, faster lead times, and co-development of bespoke lighting solutions.

Midwest to Michigan Current manufacturing concentration in Michigan offers a regional sales emphasis for midwestern architectural and design firms, with expansion potential into national accounts seeking U.S. made, design-forward fixtures.

Growth signals Revenue range indicates significant scale; leverage this with tiered program offers, channel partnerships, and expanded distribution through agents and regional reps to accelerate market penetration in target segments.