FIREFISH

Market ResearchEngland, United Kingdom51-200 Employees

FIREFISH is a market research consultancy that combines human insight, data interpretation, and cultural understanding to help brands and businesses understand their audiences and make faster, more confident decisions. It describes its approach as a strategic partnership that fuses nuanced human perspectives with data-driven analysis and cultural context to yield a fuller view of the market. The firm operates from London and New York, supported by a global partner network to extend its reach beyond its core locations. 

Its clients are primarily business-to-business organizations seeking deeper audience insight and cultural context to inform decision-making. In January 2026, FIREFISH launched an AI Council and established AI governance principles intended to promote safe and client-centered AI innovation. The company has pursued leadership expansion and partnerships in recent years, including activity in Los Angeles in 2024 and a Barclays collaboration in 2024.

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