Insights

Innovative AI Leadership Firefish Group has demonstrated a strong commitment to AI innovation by launching their AI Council, establishing AI Governance Principles, and enhancing AI-powered tools like QualifyAI. This positions them as forward-thinking leaders in leveraging AI for market research, presenting opportunities to offer advanced AI solutions and consulting services.

Global Expansion With offices in London and New York and a global partner network, Firefish is expanding its reach to serve international markets. This growth trajectory indicates potential demand for localized market research solutions and strategic consulting across diverse regions.

Strategic Partnerships Recent collaborations with brands like Barclays Bank highlight Firefish’s emphasis on real-time, dynamic decision-making support for major organizations. There is an opportunity to introduce tailored research and data-driven insights to other large corporate clients seeking innovative, agile solutions.

Cultural & Human Insights The appointment of a Head of Cultural Strategy and expertise in family and generational insights suggests a focus on deep cultural understanding. This niche expertise can be leveraged to develop specialized research products targeting brands aiming to connect authentically with diverse consumer segments.

Technological Edge Firefish’s use of modern technology stacks such as GDPR compliance, cloudflare, and voice-enabled AI tools indicates a tech-savvy approach that ensures data security and innovation. This technological foundation can be promoted as a key differentiator to attract clients interested in secure, cutting-edge market research solutions.

FIREFISH Tech Stack

FIREFISH uses 8 technology products and services including GDPR, RSS, Cloudflare, and more. Explore FIREFISH's tech stack below.

  • GDPR
    Certificates
  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • Recollective
    Intelligence And Analytics
  • Modernizr
    Javascript Libraries
  • Windows 10
    Operating Systems
  • Chakra UI
    UI Frameworks
  • Twitter
    Widgets

Media & News

FIREFISH's Email Address Formats

FIREFISH uses at least 3 format(s):
FIREFISH Email FormatsExamplePercentage
First@firefish.us.comJohn@firefish.us.com
86%
First.Last@firefish.us.comJohn.Doe@firefish.us.com
14%
First@firefish.ltd.ukJohn@firefish.ltd.uk
58%
First.Last@firefish.ltd.ukJohn.Doe@firefish.ltd.uk
41%
FirLast@firefish.ltd.ukJohDoe@firefish.ltd.uk
1%

Frequently Asked Questions

Where is FIREFISH's headquarters located?

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FIREFISH's main headquarters is located at 170-172 Tower Bridge Road London, England se1 3ls United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is FIREFISH's phone number?

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You can contact FIREFISH's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is FIREFISH's stock symbol?

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FIREFISH is a publicly traded company; the company's stock symbol is FRFS.

What is FIREFISH's official website and social media links?

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FIREFISH's official website is firefishgroup.com and has social profiles on LinkedIn.

What is FIREFISH's NAICS code?

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FIREFISH's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does FIREFISH have currently?

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As of March 2026, FIREFISH has approximately 109 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Cultural Strategy: S. H.Head Of Growth: J. K.Head Of Ai Research: A. W.. Explore FIREFISH's employee directory with LeadIQ.

What industry does FIREFISH belong to?

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FIREFISH operates in the Market Research industry.

What technology does FIREFISH use?

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FIREFISH's tech stack includes GDPRRSSCloudflareRecollectiveModernizrWindows 10Chakra UITwitter.

What is FIREFISH's email format?

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FIREFISH's email format typically follows the pattern of First@firefish.us.com. Find more FIREFISH email formats with LeadIQ.

When was FIREFISH founded?

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FIREFISH was founded in 2000.

FIREFISH

Market ResearchEngland, United Kingdom51-200 Employees

Competitive Edge comes from knowing your audience better than your competitors, having a fuller picture of the world, and being able to make smarter decisions, faster. 

As a strategic partner, we bring together intricately distilled human, data and cultural maps to get brands and businesses where they need to go with faster cut through, and greater confidence.

Fusing technology with an instinctive understanding of human behaviour, a deeply immersive view of culture, and elegantly clear data science, this fuller picture gives our clients the edge they seek. 

We have offices in London & New York  as well as a handpicked global partner network for a truly global reach, and a secret weapon in the form of emerging generation & family insight and strategy specialists, The Pineapple Lounge, within our Group.

So, if you want to find your Competitive Edge, just get in touch.

Section iconCompany Overview

Headquarters
170-172 Tower Bridge Road London, England se1 3ls United Kingdom
Phone number
Stock Symbol
FRFS
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2000
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    FIREFISH's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    FIREFISH's revenue is estimated to be in the range of $10M$25M

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