Niche financing Firestone Financial specializes in equipment financing and working capital for amusement, attractions, carnival and parks, fitness, franchise, laundry, vending, and video lottery industries. This presents a targeted opportunity to cross-sell vendor programs, SBA lending, and asset refinancing to existing clients and potential partners within these sectors.

Strategic partnership As a Berkshire Bank subsidiary with a national footprint, Firestone can leverage cross-referral and co-branding opportunities with banking services, cash management, and merchant services to deepen client relationships and expand loan origination channels.

Tech leverage Utilize Firestone’s tech stack (Power BI, AWS, Azure, Salesforce Social Studio, DocuSign) to offer streamlined digital onboarding, data-driven credit decisions, and scalable product launches for niche industries, creating a selling point for efficiency-focused operators.

Growth signals Revenue in the mid single digits with a 51-200 employee base indicates a mid-market focus and potential for upsell of larger credit facilities, refinancing, and SBA 7(a) loans as clients expand or consolidate multiple equipment needs.

Industry momentum Acknowledged industry awards and ongoing partnerships (e.g., Locker Network) suggest credibility and growth in the amusement, vending, and entertainment spaces, making it easier to approach operators with financing solutions aligned to capital expenditure cycles.