Community-focused approach First Calgary Financial, as part of Connect First Credit Union, emphasizes a community-focused approach to banking. This focus on community engagement and local impact can be leveraged to build relationships with customers who prioritize supporting their local communities.

Extensive range of financial services With an extensive range of financial services and products, including offerings from four regional divisions, First Calgary Financial can tailor solutions to meet diverse customer needs. This versatility provides sales opportunities to target specific segments with personalized financial solutions.

Tech-savvy operations Utilizing a tech stack that includes tools like SiteCatalyst, Power BI, and Python, First Calgary Financial demonstrates a commitment to leveraging technology for operational efficiency. This tech-savvy approach can appeal to businesses looking for innovative financial partners and open doors for tech-based collaborations.

Robust financial health With over $5.4 billion in assets under administration and revenues in the range of $100 million to $1 billion, First Calgary Financial showcases strong financial health. This stability can provide assurance to potential clients and create opportunities for large-scale financial transactions and partnerships.

Recognition as a top employer Being recognized as a Top Employer in Alberta and one of Canada’s Best Managed Companies reflects positively on First Calgary Financial’s corporate culture and employee engagement practices. Highlighting this accolade can enhance the company's credibility and attractiveness to businesses seeking reliable financial partners.