Strategic Partnerships Partner with First Choice Marine Supply as a regional distribution and coatings supplier, leveraging their recent distribution agreement with Jotun to cross-sell complementary marine coatings, ship chandler, and Aids to Navigation products to their diversified customer base in the US, Caribbean, Central, and South America.

Maritime Market Access Target their market exposure across Commercial Fishing, Ship Chandlery, and Industrial sectors to offer compatible hardware, rigging, safety, and maintenance products that align with their diverse product overlap and longstanding presence in maritime and industrial markets.

Growth Readiness Position solutions that support their goal as a Total Solution Provider, including bundled inventory programs, just-in-time replenishment, and value-added services that reduce lead times for their 11–50 employee operation and expanding regional reach.

Coatings & Compliance Leverage the Jotun partnership to introduce premium coatings, corrosion protection, and related application services to their customers, while offering compliance-friendly packaging, technical support, and training to strengthen the value proposition.

Financial Upsell Propose larger-ticket, multi-category procurement initiatives that fit within their $10–25 million revenue band, including volume discounts, contractual terms, and supplier financing options to incentivize higher annual spend and deeper product diversification.