Recognition and Reputation First Horizon's inclusion in Forbes America's Best Companies 2026 highlights its strong reputation and industry recognition, creating opportunities to position premium financial services and innovative banking solutions that align with top-performing organizations.

Community Engagement The company's active sponsorship of community events like the Nashville Half Marathon & 5K demonstrates a commitment to local community building, opening avenues to offer targeted financial products and marketing collaborations that resonate with community-focused initiatives.

Sustainability and Employee Benefits Being recognized as a top adoption-friendly workplace for 17 consecutive years indicates a focus on employee well-being and progressive HR policies, which can be leveraged to promote corporate banking, HR solutions, and employee engagement tools.

Financial Strategies Recent investment activities such as acquiring stakes in U.S. Treasury ETFs suggest a proactive approach to asset management and financial growth, offering potential for advanced investment services, asset management solutions, and tailored financial planning offerings.

Technological Adoption Utilizing diverse technologies including Azure Virtual Desktop and Microsoft SQL Server positions First Horizon as a digitally-capable bank, providing opportunities to promote cloud solutions, cybersecurity services, and digital transformation tools to enhance operational efficiency.