First Insights Employee Directory

Market ResearchNew York, United States2-10 Employees

First Insights is a small market research practice that conducts both remote and in-person usability testing, alongside qualitative methods such as focus groups, UX research, ethnographic studies, competitive reviews, and innovation workshops. Its client base spans automotive, travel, medical devices, banking, healthcare, insurance, pharmaceuticals, packaged goods, and online retail, including both industry leaders and startups. The firm manages all engagement logistics to simplify the process for clients and operates with team members in New York City, Chicago, and South Florida.

It has completed in-person market research projects in more than 40 cities across the United States and Europe. The organization can also participate in long-term engagements as a fractional market research department.

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