Insights

Expanding Product Lines First Lite has recently launched a waterfowl gear line and partnered with new brands like Elite Archery and Tanglefree, indicating a strategic focus on diversifying product offerings beyond apparel. This presents opportunities to cross-sell related accessories and equipment to existing customers interested in comprehensive hunting solutions.

Increased Industry Collaborations The company's recent partnerships with camouflage pattern developers, water transfer printing firms, and specialized gear providers demonstrate an openness to innovative collaborations. Engaging with similar technological or branding partners could open avenues for co-branded product lines or exclusive collections, boosting market visibility and sales.

Sustainability & Conservation Focus First Lite’s commitment to wildlife conservation and funding initiatives like Specter camo aligns with a growing market segment valuing environmentally responsible brands. Promoting this ethos can be leveraged to attract eco-conscious consumers and expand sales channels in specialized outdoor retail outlets emphasizing sustainability.

Digital Engagement Tools Utilization of advanced digital tools such as BugSnag, Microsoft Clarity, Crazy Egg, and Zendesk Chat suggests a strong online presence. Enhancing digital customer experience and targeted marketing strategies could drive higher conversion rates, especially for niche hunting apparel and accessories.

Market Positioning Opportunities With an established reputation for high-quality hunting gear and a focus on innovative camouflage designs like Fusion, Cipher, and Specter, First Lite occupies a premium segment. There is potential to expand into new geographic markets or retail channels targeting enthusiasts seeking top-tier, technologically advanced hunting apparel.

First Lite Tech Stack

First Lite uses 8 technology products and services including Shoplift, LiveIntent, BugSnag, and more. Explore First Lite's tech stack below.

  • Shoplift
    A/B Testing
  • LiveIntent
    Advertising
  • BugSnag
    Analytics
  • Microsoft Clarity
    Analytics
  • Crazy Egg
    Analytics
  • TweenMax
    Javascript Frameworks
  • Zendesk Chat
    Live Chat
  • Yahoo! DOT
    Tag Management

First Lite's Email Address Formats

First Lite uses at least 1 format(s):
First Lite Email FormatsExamplePercentage
First@firstlite.comJohn@firstlite.com
36%
First.Last@firstlite.comJohn.Doe@firstlite.com
19%
Last@firstlite.comDoe@firstlite.com
9%
First@firstlite.comJohn@firstlite.com
36%

Frequently Asked Questions

Where is First Lite's headquarters located?

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First Lite's main headquarters is located at 1020 Business Park Drive Suite ab Hailey, Idaho 83333 United States. The company has employees across 2 continents, including North AmericaEurope.

What is First Lite's phone number?

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You can contact First Lite's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Lite's official website and social media links?

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First Lite's official website is firstlite.com and has social profiles on LinkedIn.

What is First Lite's SIC code NAICS code?

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First Lite's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does First Lite have currently?

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As of March 2026, First Lite has approximately 27 employees across 2 continents, including North AmericaEurope. Key team members include Vice President Sales And Marketing: R. C.Co-Founder: S. R.Owner: K. C.. Explore First Lite's employee directory with LeadIQ.

What industry does First Lite belong to?

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First Lite operates in the Sporting Goods Manufacturing industry.

What technology does First Lite use?

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First Lite's tech stack includes ShopliftLiveIntentBugSnagMicrosoft ClarityCrazy EggTweenMaxZendesk ChatYahoo! DOT.

What is First Lite's email format?

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First Lite's email format typically follows the pattern of First@firstlite.com. Find more First Lite email formats with LeadIQ.

When was First Lite founded?

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First Lite was founded in 2007.

First Lite

Sporting Goods ManufacturingIdaho, United States11-50 Employees

First Lite makes the best possible apparel for the hunter who demands nothing less. We design simple products that work for the treestand on the back forty or a nine-day expedition in the Brooks Range. We also fully understand that the passion of our customers and employees depends on the conservation of the world’s wildlife resources and the protection of our collective access to the wild places they inhabit. Therefore, First Lite is about more than simply producing awesome gear. Supporting the people and groups who protect our sporting heritage is an equally important part of who we are as an organization and a group of folks who love to hunt.

Our goal is to provide the best layering systems to our First Lite customers, no matter where they hunt or live. Check out the story behind our versatile fabrics, designs and proprietary Fusion and Cipher camo patterns at firstlite.com.

Section iconCompany Overview

Headquarters
1020 Business Park Drive Suite ab Hailey, Idaho 83333 United States
Phone number
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2007
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    First Lite's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    First Lite's revenue is estimated to be in the range of $1M$10M

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