Insights

Expanded Product Line First Lite's recent launch of waterfowl gear and collaborations with brands like Elite Archery and Tanglefree indicate a strategic effort to diversify their product offerings beyond apparel, creating cross-selling opportunities in related outdoor gear markets.

Strong Conservation Alignment Their commitment to conservation and partnerships with organizations like the National Deer Association and funding conservation through the Specter camo line enhance brand appeal to eco-conscious hunters, opening avenues for targeted marketing and premium product positioning.

Innovative Camouflage Technology First Lite’s proprietary camouflage patterns, including Fusion, Cipher, and Specter, demonstrate technological innovation that can be leveraged to upsell custom or premium camouflage solutions to retailers looking for unique branding options.

Leveraging Tech Stack Utilizing digital tools such as BugSnag, Microsoft Clarity, and Crazy Egg reflects their focus on website optimization and customer engagement, providing opportunities to enhance online sales channels and improve conversion rates through targeted campaigns.

Market Position & Growth Operating within the $1M to $10M revenue range with a focused niche in hunting apparel and gear, First Lite presents a compelling target for wholesale partnerships and expansion into new geographic markets or product categories within the outdoor sporting goods sector.

First Lite Tech Stack

First Lite uses 8 technology products and services including Shoplift, LiveIntent, BugSnag, and more. Explore First Lite's tech stack below.

  • Shoplift
    A/B Testing
  • LiveIntent
    Advertising
  • BugSnag
    Analytics
  • Microsoft Clarity
    Analytics
  • Crazy Egg
    Analytics
  • TweenMax
    Javascript Frameworks
  • Zendesk Chat
    Live Chat
  • Yahoo! DOT
    Tag Management

First Lite's Email Address Formats

First Lite uses at least 1 format(s):
First Lite Email FormatsExamplePercentage
First@firstlite.comJohn@firstlite.com
36%
First.Last@firstlite.comJohn.Doe@firstlite.com
19%
Last@firstlite.comDoe@firstlite.com
9%
First@firstlite.comJohn@firstlite.com
36%

Frequently Asked Questions

Where is First Lite's headquarters located?

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First Lite's main headquarters is located at 1020 Business Park Drive, Suite ab. The company has employees across 2 continents, including North AmericaEurope.

What is First Lite's phone number?

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You can contact First Lite's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Lite's official website and social media links?

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First Lite's official website is firstlite.com and has social profiles on LinkedIn.

What is First Lite's SIC code NAICS code?

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First Lite's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does First Lite have currently?

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As of December 2025, First Lite has approximately 28 employees across 2 continents, including North AmericaEurope. Key team members include Vice President Sales And Marketing: R. C.Co-Founder: S. R.Owner: K. C.. Explore First Lite's employee directory with LeadIQ.

What industry does First Lite belong to?

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First Lite operates in the Sporting Goods Manufacturing industry.

What technology does First Lite use?

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First Lite's tech stack includes ShopliftLiveIntentBugSnagMicrosoft ClarityCrazy EggTweenMaxZendesk ChatYahoo! DOT.

What is First Lite's email format?

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First Lite's email format typically follows the pattern of First@firstlite.com. Find more First Lite email formats with LeadIQ.

When was First Lite founded?

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First Lite was founded in 2007.

First Lite

Sporting Goods ManufacturingIdaho, United States11-50 Employees

First Lite makes the best possible apparel for the hunter who demands nothing less. We design simple products that work for the treestand on the back forty or a nine-day expedition in the Brooks Range. We also fully understand that the passion of our customers and employees depends on the conservation of the world’s wildlife resources and the protection of our collective access to the wild places they inhabit. Therefore, First Lite is about more than simply producing awesome gear. Supporting the people and groups who protect our sporting heritage is an equally important part of who we are as an organization and a group of folks who love to hunt.

Our goal is to provide the best layering systems to our First Lite customers, no matter where they hunt or live. Check out the story behind our versatile fabrics, designs and proprietary Fusion and Cipher camo patterns at firstlite.com.

Section iconCompany Overview

Headquarters
1020 Business Park Drive, Suite ab
Phone number
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2007
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    First Lite's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    First Lite's revenue is estimated to be in the range of $1M$10M

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