Insights

Sustainable Innovation Icebreaker’s strong commitment to using 100 percent plastic-free and regeneratively grown wool materials presents an opportunity to collaborate with brands and retailers focused on eco-friendly and sustainable products, appealing to environmentally conscious consumers.

Global Expansion With recent openings such as the new location in Orlando and participation in international events like ICE London, there is a clear drive towards expanding brand presence in key markets, suggesting potential sales opportunities through regional distributors or retail partnerships.

Technological Integration Utilizing advanced tools like Shopify, Google Analytics, and social media platforms indicates an emphasis on direct-to-consumer digital channels, which can be leveraged for targeted marketing campaigns and e-commerce growth initiatives.

Collaborative Projects Icebreaker's involvement in innovative projects like the development of circular Spinnova-merino wool blends and tracing technologies such as 'baacode' demonstrate a focus on innovative textile solutions, opening doors for B2B collaborations with material suppliers and tech firms.

Brand Positioning As part of VF Corporation, Icebreaker benefits from a strong parent brand known for outdoor and activewear products, providing multiple cross-selling opportunities and access to a broad customer base across various retail channels globally.

icebreaker Tech Stack

icebreaker uses 8 technology products and services including Hotjar, Shopify, Swiper, and more. Explore icebreaker's tech stack below.

  • Hotjar
    Analytics
  • Shopify
    E-commerce
  • Swiper
    Javascript Libraries
  • PayPal
    Payment Processing
  • PayPal Credit
    Payment Processing
  • reCAPTCHA
    Security
  • Pinterest
    Visual And User Generated Content Marketing
  • Google Analytics
    Web Analytics

Media & News

icebreaker's Email Address Formats

icebreaker uses at least 1 format(s):
icebreaker Email FormatsExamplePercentage
First.Last@icebreaker.comJohn.Doe@icebreaker.com
88%
FLast@icebreaker.comJDoe@icebreaker.com
8%
FirstL@icebreaker.comJohnD@icebreaker.com
3%
First.L@icebreaker.comJohn.D@icebreaker.com
1%

Frequently Asked Questions

Where is icebreaker's headquarters located?

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icebreaker's main headquarters is located at 130-132 Ponsonby Road Level 2 Herne Bay, Auckland 1011 New Zealand. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is icebreaker's phone number?

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You can contact icebreaker's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is icebreaker's official website and social media links?

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icebreaker's official website is icebreaker.com and has social profiles on LinkedInCrunchbase.

What is icebreaker's SIC code NAICS code?

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icebreaker's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does icebreaker have currently?

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As of April 2026, icebreaker has approximately 269 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include President: S. T.Head Of Planning, Americas: E. M.Head Of Retail: E. B.. Explore icebreaker's employee directory with LeadIQ.

What industry does icebreaker belong to?

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icebreaker operates in the Retail Apparel and Fashion industry.

What technology does icebreaker use?

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icebreaker's tech stack includes HotjarShopifySwiperPayPalPayPal CreditreCAPTCHAPinterestGoogle Analytics.

What is icebreaker's email format?

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icebreaker's email format typically follows the pattern of First.Last@icebreaker.com. Find more icebreaker email formats with LeadIQ.

When was icebreaker founded?

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icebreaker was founded in 1995.

icebreaker

Retail Apparel and FashionAuckland, New Zealand201-500 Employees

We’re celebrating 30 years of challenging the status quo of how clothing is made. Driven by the belief that nature has the answers, we provide natural performance alternatives to synthetic-based apparel, to create a healthier and more sustainable future for our species and the planet. 

This year, we launched our brand ambition to have 100% plastic-free materials by 2023. We relentlessly seek out new ways of doing things better and we’re passionate about making a difference.

Want to join our flock? We like people who can think big and strategic and also aren’t afraid of hard work. We’re a community of passionate, authentic and adventurous achievers bringing natural apparel alternatives to the world, ethically and sustainably. 

icebreaker® is part of VF Corporation one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, Dickies®, Eastpak®, Kipling®, icebreaker®, Napapijri® and many more. 

Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. 

That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too.

Section iconCompany Overview

Headquarters
130-132 Ponsonby Road Level 2 Herne Bay, Auckland 1011 New Zealand
Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1995
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    icebreaker's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    icebreaker's revenue is estimated to be in the range of $25M$50M

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