What is First Second's NAICS code?

First Second's NAICS code is 511 (Publishing Industries (except Internet)).

Insights

Strategic Partnerships Leverage First Second's collaboration with Baobab Studios and WEBTOON to propose co-branded digital-to-print initiatives, cross-market graphic novels, and transmedia extensions that reach Gen Z and young readers across platforms.

Expanded Catalog Potential Target licensing and franchising opportunities within their History Comics and contemporary graphic memoirs to explore school and library partnerships, classroom bundles, and curriculum-aligned content for educational markets.

Digital & Print Synergy Position services that optimize digital launches and web presence using their existing tech stack (AWS, Adobe Experience Cloud, WordPress) to accelerate digital distribution of new releases and enhance reader acquisition.

Mid-Sized Growth With revenue in the $25M–$50M range and a 51–200 employee base, present scalable product expansions such as subscription boxes, limited editions, and tiered licensing deals suitable for a growing independent publisher.

Market Positioning Emphasize competitive advantage as Macmillan’s graphic novel imprint with global talent; offer services that enhance brand presence in libraries, schools, and specialty bookstores to defend and expand share against larger peers.

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First Second Tech Stack

First Second uses 8 technology products and services including Amazon Web Services, WordPress, OneTrust, and more. Explore First Second's tech stack below.

Amazon Web Services
Cloud Hosting
WordPress
Content Management System
OneTrust
Cookie Compliance
Adobe Experience Cloud
Data Management Platforms
Dropbox
Digital Asset Management
Amazon Simple Email Service
Email
WhatsApp Business
Live Chat
WP Engine
Platform As A Service

Media & News

First Second's Email Address Formats

First Second uses at least 2 email formats:

First Second Email Formats	Example	Percentage
First.Last@firstsecondbooks.com	John.Doe@firstsecondbooks.com	88%
First@firstsecondbooks.com	John@firstsecondbooks.com	12%

Frequently Asked Questions

What is First Second's official website and social media links?

First Second's official website is firstsecondbooks.com and has social profiles on LinkedIn.

How much revenue does First Second generate?

As of August 2026, First Second's annual revenue is estimated to be $25M - $50M.

What is First Second's SIC code and NAICS code?

First Second's SIC code is 2731 - Books: Publishing, or Publishing and Printing and NAICS code is 511 - Publishing Industries (except Internet).

How many employees does First Second have currently?

As of August 2026, First Second has approximately 67 employees across 3 continents, including North America, Europe and Africa. Key team members include Comics Artist: G. S., Editor: R. C. and Author/Illustrator, "scram: Society Of Creatures Real And Magical": R. L. Explore First Second's employee directory with LeadIQ.

What industry does First Second belong to?

First Second operates in the Book and Periodical Publishing industry.

What technology does First Second use?

First Second's tech stack includes Amazon Web Services, WordPress, OneTrust, Adobe Experience Cloud, Dropbox, Amazon Simple Email Service, WhatsApp Business and WP Engine.

What is First Second's email format?

First Second's email format typically follows the pattern of First.Last@firstsecondbooks.com. Find more First Second email formats with LeadIQ.

When was First Second founded?

First Second was founded in 2005.

First Second

Q: What is First Second's official website and social media links?

First Second's official website is firstsecondbooks.com. First Second has social profiles on LinkedIn.

Q: How much revenue does First Second generate?

First Second's annual revenue is estimated to be $25M - $50M.

Q: How many employees does First Second have currently?

First Second has approximately 67 employees.

Q: What industry does First Second belong to?

First Second operates in the Book and Periodical Publishing industry.

Q: What technology does First Second use?

First Second's tech stack includes Google Search Console, WhatsApp Business, WP Rocket, Instagram Feed for WordPress, Google Analytics.

Q: When was First Second founded?

First Second was founded in 2005.

Book and Periodical PublishingUnited States51-200 Employees

First Second is a United States–based graphic novel imprint within Macmillan, focused on publishing works for readers across ages and cultivating a worldwide talent pool. Its catalog centers on graphic novels and related periodical formats, offering titles that cover a range of topics and genres, including history-focused comics and memoirs. The company operates within the book and periodical publishing industry, positioning itself as a dedicated home for graphic storytelling and collaboration with creators and partners worldwide. Based in the United States and part of a larger publishing ecosystem, First Second's activities reflect a commitment to diverse, accessible graphic narratives through ongoing releases and author engagements.