Insights

Education Market History Comics and related educational titles position First Second to win institutional sales from schools, libraries, and educational distributors. Develop educator guides and classroom ready materials to accompany releases and pursue bulk purchases and library subscriptions to diversify revenue beyond consumer sales.

Licensing Partnerships The He-Man Effect and ongoing convention partnerships show a track record of licensing and cross media collaboration. Seek new licensing deals with popular IPs, co publishing partnerships with creators, and retailer or event tie ins to unlock incremental sales and broaden reach.

Event and Retail Emerald City Comic Con collaboration demonstrates success in event driven visibility. Expand partnerships with more conventions, bookstores, and education focused retailers, offering exclusive editions or bundles to ignite impulse buys and drive direct orders.

Digital Marketing A tech stack including Fusion Ads, Google Search Console, and Instagram integration signals strong online marketing capability. Offer services to optimize the online store, deploy targeted advertising, and leverage analytics to boost direct to consumer sales and reader engagement.

International Growth With a scalable publishing model and a global talent pool, there is potential to expand into markets outside the US through translation rights and regional distribution. Pursue translation licenses and partnerships with international publishers to grow revenue and access new library and school networks worldwide.

First Second Tech Stack

First Second uses 8 technology products and services including Fusion Ads, Cloudflare, OneTrust, and more. Explore First Second's tech stack below.

  • Fusion Ads
    Advertising
  • Cloudflare
    Content Management System
  • OneTrust
    Cookie Compliance
  • Amazon Route 53
    Domain Name Services
  • Twemoji
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Google Search Console
    Web Analytics
  • Instagram Feed for WordPress
    Widgets

Media & News

First Second's Email Address Formats

First Second uses at least 1 format(s):
First Second Email FormatsExamplePercentage
First.Last@firstsecondbooks.comJohn.Doe@firstsecondbooks.com
88%
First@firstsecondbooks.comJohn@firstsecondbooks.com
12%

Frequently Asked Questions

Where is First Second's headquarters located?

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First Second's main headquarters is located at United States. The company has employees across 3 continents, including North AmericaEuropeAfrica.

What is First Second's official website and social media links?

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First Second's official website is firstsecondbooks.com and has social profiles on LinkedIn.

What is First Second's NAICS code?

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First Second's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does First Second have currently?

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As of June 2026, First Second has approximately 68 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Editorial & Creative Director: M. S.Deputy Director Of Publicity: M. D.Senior Designer: M. J.. Explore First Second's employee directory with LeadIQ.

What industry does First Second belong to?

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First Second operates in the Book and Periodical Publishing industry.

What technology does First Second use?

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First Second's tech stack includes Fusion AdsCloudflareOneTrustAmazon Route 53TwemojiModernizrGoogle Search ConsoleInstagram Feed for WordPress.

What is First Second's email format?

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First Second's email format typically follows the pattern of First.Last@firstsecondbooks.com. Find more First Second email formats with LeadIQ.

When was First Second founded?

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First Second was founded in 2005.

First Second

Book and Periodical PublishingUnited States51-200 Employees

Macmillan's graphic novel house, home to a worldwide talent pool and offering works for readers of every age.

Section iconCompany Overview

Headquarters
United States
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    First Second's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    First Second's revenue is estimated to be in the range of $25M$50M

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