First Second
Book and Periodical PublishingUnited States51-200 Employees
Macmillan's graphic novel house, home to a worldwide talent pool and offering works for readers of every age.
Education Market History Comics and related educational titles position First Second to win institutional sales from schools, libraries, and educational distributors. Develop educator guides and classroom ready materials to accompany releases and pursue bulk purchases and library subscriptions to diversify revenue beyond consumer sales.
Licensing Partnerships The He-Man Effect and ongoing convention partnerships show a track record of licensing and cross media collaboration. Seek new licensing deals with popular IPs, co publishing partnerships with creators, and retailer or event tie ins to unlock incremental sales and broaden reach.
Event and Retail Emerald City Comic Con collaboration demonstrates success in event driven visibility. Expand partnerships with more conventions, bookstores, and education focused retailers, offering exclusive editions or bundles to ignite impulse buys and drive direct orders.
Digital Marketing A tech stack including Fusion Ads, Google Search Console, and Instagram integration signals strong online marketing capability. Offer services to optimize the online store, deploy targeted advertising, and leverage analytics to boost direct to consumer sales and reader engagement.
International Growth With a scalable publishing model and a global talent pool, there is potential to expand into markets outside the US through translation rights and regional distribution. Pursue translation licenses and partnerships with international publishers to grow revenue and access new library and school networks worldwide.
First Second uses 8 technology products and services including Fusion Ads, Cloudflare, OneTrust, and more. Explore First Second's tech stack below.
| First Second Email Formats | Percentage |
| First.Last@firstsecondbooks.com | 88% |
| First@firstsecondbooks.com | 12% |
Book and Periodical PublishingUnited States51-200 Employees
Macmillan's graphic novel house, home to a worldwide talent pool and offering works for readers of every age.
First Second's revenue is estimated to be in the range of $25M$50M
First Second's revenue is estimated to be in the range of $25M$50M