SMB Specialist Target mid-market contractors and construction-focused small to medium businesses, leveraging First Service Insurance’s specialized coverage expertise and dedicated support teams to position as the go-to insurer for project-heavy risk profiles.

Dedicated Service Highlight the value of a dedicated licensed pros team, in-house certificate department, and written guarantees as a differentiator to win premium-conscious clients seeking reliable risk management and faster certificate processing.

Construction Focus Capitalize on their stated Working for Contractors promise and CRIS leadership to pursue partnerships with construction firms, subcontractors, and specialty trades that require tailored construction coverage and proactive service.

Tech Enabled Leverage their digital footprint and analytics tools (WordPress, WooCommerce, Facebook Pixel, Google Analytics) to offer seamless digital onboarding, quotes, and policy management experiences, plus targeted marketing to construction-related SMBs.

Growth Readiness With revenue in the tens of millions and an expanding client base, present scalable insurance solutions, risk management programs, and bundled offerings that align with growth plans of growing contractors and mid-sized SMBs seeking cost efficiency.