Strategic Growth Largest Wisconsin-based wholesaler with 53 Midwest locations and ongoing expansion including a new West Salem distribution center and Chicago expansion signals growing demand across HVAC, plumbing, lighting, waterworks, and industrial PVF. Target opportunities in multi-location contractors and regional builders.

Strong Partnerships Longstanding affiliation with Kohler and continued collaboration across Kohler Store by First Supply and a reimagined Kohler showroom in Edina indicate joint value in premium plumbing and design-forward projects. Leverage co-marketing and combined product offerings for high-margin residential and commercial projects.

Diverse Customer Base Extensive portfolio spanning HVAC, plumbing, lighting, waterworks, pump and septic supplies, plus 29 distribution branches and 4 Kohler Stores, enabling cross-sell of bundled solutions to builders, contractors, and facilities managers across the Midwest.

Acquisition Flagship Recent acquisition of Able Distributors expands footprint in Chicagoland with four branches, presenting immediate cross-sell opportunities to an expanded customer base while enabling integration of product lines and shared services for efficiency and growth.

Talent and Recognition Award-winning workplace culture and top workplace honors, combined with a 500M–1B revenue range, suggest a strong sales organization, ready to onboard partners and scale with channel programs, training, and customer-facing initiatives to accelerate deal cycles.