First Supply LLC

WholesaleWisconsin, United States201-500 Employees

Established in La Crosse, WI, First Supply® is the largest Wisconsin-based wholesaler, with 53 upper Midwest locations, including 29 First Supply distribution branches, 5 First Waterworks branches, 1 Central Distribution Center, 14 Gerhard’s Kitchen, Bath and Lighting stores, and 4 Kohler Signature Stores by First Supply. Founded in 1897, First Supply is a 5th-generation, family-owned, single-source provider employing over 650 people and offering HVAC, builder, plumbing, lighting, waterworks, industrial PVF, pump, well, and septic supplies.

Midwest Locations: 
Appleton, WI; Birmingham, MI; Brainerd, MN; Brookfield, WI; Cedar Rapids, IA; Champlin, MN; Delafield, WI; Delavan, WI; Detroit, MI; Dubuque, IA; Eau Claire, WI; Edina, MN; Green Bay, WI; Janesville, WI; Kenosha, WI; La Crosse, WI; Madison, WI; Milwaukee, WI; Oak Creek, WI; Oshkosh, WI; Overland Park, KS; Owatonna, MN; Platteville, WI; Plover, WI; Racine, WI; Rhinelander, WI; Rochester, MN; Rockford, IL; Sheboygan, WI; South St. Paul, MN; Tomah, WI; Wausau, WI; West Bend, WI; Whitefish Bay, WI; Winona, MN; Central Distribution Center in La Crosse, WI; and coming in 2025 — our new state-of-the-art Distribution Center in West Salem, WI.

We are: 
Family Owned and Operated — Since 1897 
2024 Top Workplaces Industry Award Winner
#33 Premier 150 Segment Leader — Supply House Times (2024)
WaterSense® and Energy Star® Partner

We have been selected for the following honors: 
Top Workplaces Honor from USA Today (2025)
#59 Wisconsin 75 Top Privately Held Companies (2023)
ASA Member Safety Recognition Award (2021)
AD Award for eCommerce Leadership in North America (2021)
Joe Poehling receives ASA Fred Keenan Lifetime Achievement Award (2021)
Katie Poehling Seymour receives ASA Alice A. Martin Woman of the Year Award (2020)
Kohler Global New Product Partner of the Year (2019)

First Supply is a proud supporter of:
Habitat for Humanity
United Way
American Heart Association's Go Red for Women 
Operation Rise and Conquer

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