Expansion Opportunity First Supply is actively expanding its footprint with new locations in Edina and Chicago and recently acquiring Able Distributors, signaling ongoing growth and potential cross-sell opportunities across HVAC, plumbing, lighting, waterworks, and related specialties to new and existing customers.

Kohler Partnership A long-standing Kohler partnership with ongoing showroom evolutions and a dedicated Kohler Store by First Supply presents a clear avenue for promoting Kohler-branded fixtures, plumbing and design solutions to builder and contractor segments.

Digital & Mobilization Adoption of an integrated mobile engagement platform and multiple analytics tools indicates readiness to target customers with personalized digital campaigns, promotions, and on-the-go ordering, enabling SAS-style upsell opportunities and service enhancements.

Market Leadership As the largest Wisconsin-based wholesaler with 53 locations and multiple specialty divisions, First Supply can leverage scale to offer bundled solutions, competitive pricing, and extended service coverage to contractors, builders, and facility managers across the Midwest.

Recognition & Trust Industry awards for workplace culture and safety, top employer recognitions, and community involvement build credibility with prospective customers and suppliers, creating openings for strategic partnerships, co-marketing, and loyalty programs.