Strategic partnerships Strong long-standing relationship with Kohler and recent expansion of Kohler Store by First Supply, plus a new Edina showroom; leverage co-branding opportunities, exclusive product launches, and joint marketing to cross-sell plumbing, lighting, and kitchen/bath solutions.

Expansion momentum Rapid growth through new locations in Edina and Chicago, and acquisition of Able Distributors, indicating a pathway for extended regional coverage and increased share of wholesale HVAC, plumbing, and lighting supplies.

Midwest footprint Extensive 53 locations across Wisconsin and surrounding states with a central distribution facility; target multi-location contractor accounts and national remodelers seeking a single-source supplier for HVAC, plumbing, waterworks, and PVF products.

Digital engagement Recognition for eCommerce leadership and a recent Moblico mobile engagement partnership; opportunities to upsell mobile-friendly ordering, proactive promotions, and digital account management to improve client retention and order frequency.

Workplace credibility Top Workplace awards and community partnerships signal strong employer brand; use this to approach construction and engineering firms prioritizing stable suppliers with reliable workforce and service excellence for long-term contracts.