Florida Coverage Advantage Two Florida hubs in Tampa/St. Pete and Orlando, with over two decades serving local productions, position First Unit as a trusted, fast-access grip and lighting partner for Florida shoots, enabling quick delivery, reliable on-site support, and strong regional relationships.

Full Service Bundle A comprehensive inventory across HMI, LED, tungsten, Crawford generators, dollies, jib arms, and grip/rigging gear enables end-to-end production rentals. Propose bundled lighting, grip, expendables, and production supplies to simplify vendor management and lift average order value.

Growth Ready Base A mid-market revenue range and a team of 11-50 employees indicate capacity to service mid-sized local productions while pursuing select larger regional or national projects that require Florida coverage, positioning First Unit as a regional hub for broader vendors.

Competitive Differentiation In a field with large nationwide firms, emphasize local expertise, two-location convenience, and responsive service to win Florida-based contracts, build longer engagements, and become a preferred partner for regional productions.

Online Enablement A web stack with cart functionality and online catalog provides a foundation to optimize online rentals, implement dynamic pricing and kits, and run targeted digital marketing to capture inbound inquiries from Florida producers.