Innovative Digital Capabilities Firstborn demonstrates a strong proficiency in interactive and AR experiences, such as RBG for Good and Gruesome Gotham, showcasing their ability to create engaging, modern digital campaigns. This positions them well for brands seeking cutting-edge storytelling and immersive technology solutions.

Cultural Recognition Having been recognized as a Crain's Best Places to Work in NYC in 2016 and 2017, Firstborn indicates a positive workplace culture. This can appeal to potential partners and clients valuing reputable, employee-centric agencies with a strong team dynamic.

Growth Potential With current revenue estimates between 25 million and 50 million and a team of up to 200 employees, Firstborn is a mid-sized agency with room for expansion. Collaborating with them offers opportunities to scale innovative campaigns and leverage their digital expertise.

Strong Industry Positioning As part of the Dentsu group and connected through Isobar, Firstborn benefits from significant industry backing and integration into a global network. This association provides access to extensive resources and cross-promotional opportunities within the digital marketing space.

Diverse Client Experience Firstborn's work with high-profile brands such as Audible and Patron illustrates their ability to deliver creative solutions across different sectors. Partnering with them could enable access to a broad range of industries and innovative branding opportunities.