Firstborn
Advertising ServicesNew York, United States11-50 Employees
Firstborn is a New York City–based agency operating in the advertising services field, focused on shaping modern brands for a connected future. The firm adopts a cross-disciplinary digital approach to branding, campaign innovation, content, and interactive experiences, building value through smart ideas and crafted experiences. It sits within the global Dentsu network through its connection to Dentsu Inc. and Isobar. Founded in 1997, Firstborn has developed into a midsized team based in Manhattan. The organization has been recognized as a Best Place to Work in NYC in 2016 and 2017. In 2018 it launched an immersive mobile WebAR project called RBG for Good, a development that demonstrates its capabilities in interactive experiences tied to brand storytelling.