Creative Innovation Firstborn is a mid-sized New York City advertising services agency focused on cross-disciplinary digital branding, campaign innovation, content, and interactive experiences, suggesting potential value in expanding experiential and AR/immersive campaigns for clients.

Part of Dentsu As a part of Dentsu and linked with Isobar, Firstborn has access to broader global networks and client ecosystems, presenting cross-sell opportunities into Dentsu's wide portfolio and integrated marketing solutions.

Recent AR/Experiences Recent launches such as RBG for Good and Gruesome Gotham indicate strength in mobile WebAR and location-based immersive experiences, signaling opportunities to upsell augmented reality branding, storytelling, and measureable engagement for brands seeking innovative consumer interactions.

Financial Scale With estimated revenue in the 25 to 50 million range and a lean employee base, Firstborn is positioned for targeted project-based growth and can be receptive to larger-firm collaborations or multi-brand programs that require creative agility and rapid delivery.

Tech Stack Fit The use of Adobe, Backbone.js, TweenMax, Hammer.js, Swift, and Sass suggests capabilities in front-end development, interactive experiences, and mobile/web platforms suitable for clients seeking modern digital experiences, interactive campaigns, and integrated branding systems.