Creative Innovation Firstborn is a New York-based creative innovation agency within the Dentsu network, with a cross-disciplinary digital approach. This suggests opportunities to pitch integrated campaigns that combine branding, interactive experiences, and digital content for connected future-focused brands.

AR and Experiential Recent projects include mobile WebAR experiences like RBG for Good and Gruesome Gotham, indicating strong capability in augmented reality and location-based experiential marketing that can be leveraged to upsell client campaigns requiring immersive tech and storytelling.

Tech Stack Advantage Utilizes AWS, Contentful, WordPress, Figma, Sketch, Jira, Office 365, and Netlify, highlighting a modern, scalable tech foundation for rapid development, content management, and collaboration across campaigns for mid-market brands seeking speed-to-market.

Industry Position As part of Dentsu and Isobar networks with a history of awards like Crain's Best Places to Work, Firstborn has credibility for enterprise-grade partnerships and can be positioned for bigger brand engagements and cross-network collaboration.

Medium Scale Growth Current revenue range and employee count place Firstborn in the mid-market segment with room to scale; there are opportunities to propose expanded services, such as data-driven campaign optimization, content ecosystems, and integrated digital experiences to accelerate growth for growing brands.