Largest trade shows FISA operates the largest privately-owned show in Belgium (Batibouw) with over 70,000 professionals and 300,000 public visitors, indicating substantial cross-market reach and high attendee volumes ideal for event sponsorships, partner collaborations, and targeted exhibitor packages.

Diversified events Beyond Batibouw, FISA owns multiple fairs such as Cocoon, Holiday fair, and Food Fair in Brussels, plus niche events like the Belgian Building Awards and a major annual summit in Deauville, suggesting opportunities to cross-sell integrated event marketing, sponsorships, and multi-event packages.

Industry focus FISA specializes in the (re)building industry and related sectors, presenting a clear path for B2B solutions tailored to construction, design, and sustainable building ecosystems, including digital tools for exhibitor lead capture, attendee engagement, and post-event analytics.

Tech stack readiness With reliance on Adobe Creative Cloud, Drupal, Microsoft 365, SendGrid and video platforms, there is an openness to digital marketing services, CRM automation, website and content management support, and targeted communications to event audiences.

Growth potential Revenue scale is mid-market with substantial event traffic and international exposure (Deauville summit), presenting opportunities for sponsorship sales, platform partnerships, and technology integrations that enhance attendee experience and sponsor ROI.