Large trade shows FISA runs Belgium’s largest privately-owned trade shows, notably Batibouw with over 70,000 professionals and 300,000 visitors, indicating substantial event marketing opportunities and high attendee reach for exhibitors, sponsors, and service providers.

Diverse portfolio Beyond Batibouw, FISA curates additional fairs such as Cocoon, Holiday fair, and Food Fair, plus niche events like the Belgian Building Awards and an annual Deauville Summit, suggesting multiple entry points for cross-selling event tech, content creation, and sponsorship packages.

Tech stack FISA utilizes Adobe Creative Cloud, Drupal, Microsoft 365, SendGrid, and other digital tools, signaling readiness for partnerships involving event digital experiences, CMS/website rebuilds, email marketing, and multimedia content services.

Economic networking The yearly Deauville Summit positions FISA as a premier business networking platform, offering sponsorship, speaker, and attendee engagement opportunities for B2B services, consulting, and premium experiences targeted at executives.

Growth potential With a mid-size team (51-200 employees) and revenue in the lower hundreds of millions range, there is room to scale partnerships around sponsorships, technology integrations, and enhanced attendee engagement while leveraging market trends in live events and experiential marketing.