Repair Kit Opportunity Potential upsell of FIXY kit through partnerships with repair cafes, schools, and community programs highlighted by the May 2022 collaboration with Somerset County Council to assist with fixing and upcycling cosmetics. Target sales pitch: wholesale or co-branded kits for repair events and educational workshops.

Sustainability Pitch Leverage the brand narrative of fixing and combining makeup to reduce waste. Position to retailers and influencers as a sustainable beauty solution, appealing to eco-conscious customers and stores seeking green product lines.

Low Volume Targeting Current revenue under $1M and small team suggest a lean, niche play. Focus on direct-to-consumer experiments, limited-time bundles, and partnerships with micro-influencers to maximize ROI with minimal upfront risk.

Tech-Enabled Marketing Utilize Shopify, Klaviyo, Google Ads, and analytics tools to optimize customer acquisition and lifecycle marketing. Propose targeted campaigns around makeup repair, color blending tutorials, and depot services to drive repeat purchases.

Channel Expansion Explore cross-sell with larger beauty retailers via co-branded repair and upcycling initiatives or seasonal kits. Consider B2B placements with beauty schools, salons, and repair-oriented communities to widen distribution.