Certification leverage Target contractors and building product distributors that require IAS/SCC tested fire retardant coatings and UL Classified or ICC Listed certifications, emphasizing FlameOFF coatings as a compliant, reviewed solution for code-required fire resistance.

Code-compliant protection Highlight the ability to achieve up to one hour fire resistance on wood, two hours on gypsum, and two hours on steel to align with common construction assemblies, positioning FlameOFF as a versatile retrofit or new-build option for fire-rated assemblies.

Eco and aesthetics Promote FlameOFF FR Clear as a water-based, color-preserving option for projects demanding fire protection without changing appearance, appealing to architects, interior designers, and facilities managers prioritizing aesthetics and sustainability.

Regional approvals Leverage local Building Officials and Fire Marshal approvals across the US and Canada to facilitate faster project approvals, targeting regional distributors and fire protection consultancies with ready-to-market credentials.

SMB growth fit Position FlameOFF as scalable for mid-market contractors and small to medium-sized fabricators in building materials wholesale, offering a higher-margin, differentiated fire protection product line that complements existing offerings from similar mid-tier competitors.