Insights

Parametric Advantage FloodFlash leads with parametric flood insurance that pays immediately upon reaching a predefined water depth, presenting a compelling value proposition for high-risk regions and property types where traditional insurers deny or delay coverage.

Diverse Channel Access Strategic partnerships with major brokers and carriers, evidenced by recent Gallagher collaborations and Lloyd’s coverholder status, indicate an opportunity to co-sell or white-label parametric flood solutions to underpenetrated commercial segments like golf courses, commercial real estate, and hospitality.

US Expansion Readiness National rollout of parametric flood products across America positions FloodFlash to target US insurers, MGAs, and risk pools seeking rapid deployment, transparent terms, and sensor-driven claims for flood-exposed portfolios.

Tech-Driven Efficiency The combination of IoT sensors, cloud software, and machine-ready data offers a scalable, low-friction claims experience, appealing to enterprise clients prioritizing faster settlements, reduced administration, and improved risk analytics.

Sustainability & Coverage Gaps With a large addressable gap where 80% of catastrophic flood losses are uninsured, FloodFlash can pursue growth by targeting municipalities, insurers of climate-exposed assets, and regions with urban flood risk where traditional coverage is scarce.

Similar companies to FloodFlash

FloodFlash Tech Stack

FloodFlash uses 8 technology products and services including Xero, Google Ads, Power BI, and more. Explore FloodFlash's tech stack below.

Media & News

FloodFlash's Email Address Formats

FloodFlash uses at least 4 email formats:
FloodFlash Email FormatsExamplePercentage
First@floodflash.coJohn@floodflash.co
85%
First.Last@floodflash.coJohn.Doe@floodflash.co
7%
FirstLas@floodflash.coJohnDoe@floodflash.co
4%
FirstLast@floodflash.coJohnDoe@floodflash.co
4%

Frequently Asked Questions

What is FloodFlash's official website and social media links?

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FloodFlash's official website is floodflash.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does FloodFlash generate?

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As of October 2026, FloodFlash's annual revenue is estimated to be $1M - $10M.

What is FloodFlash's NAICS code?

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FloodFlash's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does FloodFlash have currently?

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As of October 2026, FloodFlash has approximately 14 employees across 2 continents, including Europe and North America. Key team members include Head Of Parametric Underwriting: M. B., Head Of Operations: T. R. and Co-Founder & Ceo: A. R. Explore FloodFlash's employee directory with LeadIQ.

What industry does FloodFlash belong to?

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FloodFlash operates in the Insurance industry.

What technology does FloodFlash use?

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FloodFlash's tech stack includes Xero, Google Ads, Power BI, HashiCorp Terraform, Shopify, Amazon Simple Email Service, Mailgun and Adobe Creative Suite.

What is FloodFlash's email format?

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FloodFlash's email format typically follows the pattern of First@floodflash.co. Find more FloodFlash email formats with LeadIQ.

How much funding has FloodFlash raised to date?

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As of October 2026, FloodFlash has raised $20M in funding. The last funding round occurred on May 19, 2023 for $2.6M.

When was FloodFlash founded?

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FloodFlash was founded in 2017.
FloodFlash logo

FloodFlash

InsuranceEngland, United Kingdom11-50 Employees

FloodFlash is an insurance technology company headquartered in London, United Kingdom, at 18 East Tenter Street, London, e1 8dn. It provides parametric flood insurance by integrating computer models, cloud software, and Internet-of-Things sensors to offer cover where customers choose a flood depth and payout amount, with claims paid in full when detected water reaches that depth. Described as the first parametric flood insurance available to the mass market, FloodFlash has operated since 2019 and has contributed to the development of parametric insurance. The company is registered as a coverholder at Lloyd's of London and is authorized and regulated by the Financial Conduct Authority. FloodFlash employs 11-50 people and operates within the insurance sector. It was founded by catastrophe risk experts Adam Rimmer and Dr Ian Bartholomew and has raised £2.1m in investment to date.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $20M

    FloodFlash has raised a total of $20M of funding over 5 rounds. Their latest funding round was raised on May 19, 2023 in the amount of $2.6M as a Debt Financing.

  • $1M - $10M

    FloodFlash's revenue is estimated to be in the range of $1M - $10M

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