Insights

Growing Market Need With 80 percent of catastrophic flood losses remaining uninsured and costs escalating due to climate change and urban expansion, there is a significant opportunity to target underserved homeowners and commercial properties seeking innovative flood coverage solutions.

Innovative Product Offering FloodFlash's parametric flood insurance, which offers transparent, quick payouts triggered by sensor data, appeals to clients who value simplicity and reliability, presenting a chance to tap into markets demanding modern, technology-driven insurance options.

Geographic Expansion Recently launching across America, FloodFlash is expanding its reach into large, high-risk regions where traditional flood coverage is hard to obtain, creating sales opportunities with property owners, dealership networks, and small businesses in these areas.

Targeted Business Solutions New product lines including business interruption and coverage for underserved sectors like dealerships and rental businesses position FloodFlash as a solution for commercial clients in high-risk or previously neglected segments.

Strategic Acquisition The recent acquisition by NormanMax Insurance Holdings indicates potential for broader distribution channels and financial backing, enabling sales teams to leverage expanded resources and customer bases for growth in flood-specific insurance markets.

FloodFlash Tech Stack

FloodFlash uses 8 technology products and services including UserTesting, Looker, Open Graph, and more. Explore FloodFlash's tech stack below.

  • UserTesting
    A/B Testing
  • Looker
    Analytics
  • Open Graph
    Content Management System
  • Mailgun
    Email
  • Swiper
    Javascript Libraries
  • QGIS
    Mapping And Gis
  • Priority Hints
    Performance
  • Twitter
    Widgets

Media & News

FloodFlash's Email Address Formats

FloodFlash uses at least 1 format(s):
FloodFlash Email FormatsExamplePercentage
First@floodflash.coJohn@floodflash.co
85%
First.Last@floodflash.coJohn.Doe@floodflash.co
7%
FirstLas@floodflash.coJohnDoe@floodflash.co
4%
FirstLast@floodflash.coJohnDoe@floodflash.co
4%

Frequently Asked Questions

What is FloodFlash's official website and social media links?

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FloodFlash's official website is floodflash.co and has social profiles on LinkedInCrunchbase.

What is FloodFlash's NAICS code?

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FloodFlash's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does FloodFlash have currently?

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As of December 2025, FloodFlash has approximately 15 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Operations: T. R.Co-Founder & Ceo: A. R.Co-Founder & Chief Underwriting Officer: I. B.. Explore FloodFlash's employee directory with LeadIQ.

What industry does FloodFlash belong to?

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FloodFlash operates in the Insurance industry.

What technology does FloodFlash use?

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FloodFlash's tech stack includes UserTestingLookerOpen GraphMailgunSwiperQGISPriority HintsTwitter.

What is FloodFlash's email format?

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FloodFlash's email format typically follows the pattern of First@floodflash.co. Find more FloodFlash email formats with LeadIQ.

How much funding has FloodFlash raised to date?

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As of December 2025, FloodFlash has raised $17M in funding. .

When was FloodFlash founded?

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FloodFlash was founded in 2017.

FloodFlash

InsuranceEngland, United Kingdom11-50 Employees

80% of the world’s catastrophic flood losses aren’t insured. That’s $58bn of uncovered damage, and it’s getting bigger each year because of climate change, population growth and urbanisation. FloodFlash is an insurance technology company that combines computer models, cloud software and internet-of-things sensors into flood cover that protects those the insurance industry has left behind.

FloodFlash is the first parametric flood insurance available to the mass market. Each customer chooses a depth of flooding and how much they’d receive when floods reach that depth. When the smart sensor installed at their property detects flood water at the chosen depth, the claim is paid in full. 

Since the 2019 launch FloodFlash has been at the forefront of the global parametric movement. Their smart cover has set new standards for simple, transparent insurance, protecting thousands that can’t get cover anywhere else and winning over 30 industry awards. Founded by catastrophe risk experts Adam Rimmer and Dr Ian Bartholomew, FloodFlash has raised £2.1m in investment to date.

FloodFlash is headquartered in London, is a registered coverholder at Lloyd’s of London and is authorised and regulated by the Financial Conduct Authority.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $17M

    FloodFlash has raised a total of $17M of funding over 2 rounds. .

  • $1M$10M

    FloodFlash's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $17M

    FloodFlash has raised a total of $17M of funding over 2 rounds. .

  • $1M$10M

    FloodFlash's revenue is estimated to be in the range of $1M$10M

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