Insights

Niche Instruction Fluidride operates as a world class instructional school for riders in Seattle with a founder-led teaching method and a track record of coaching riders across multiple regions, presenting a strong content and experiential value proposition for partnerships, camps, and sponsored clinics.

Global Tours In addition to local instruction, Fluidride offers international tours in the Alps and Italian Riviera, opening opportunities for travel programs, brand sponsorships, equipment partnerships, and premium experiential packages appealing to enthusiasts and high value clients.

Founder Credibility Owner Simon Lawton’s 20+ years of race experience and extensive podium history bolster credibility for premium offerings, creatingSales opportunities for premium coaching collaborations, ambassador roles, and sponsored content with growth potential.

Tech and Outreach The company utilizes a modern tech stack (Squarespace, Google Ads, Analytics, Mailchimp, Vimeo) that enables scalable marketing, lead capture, and content distribution, suggesting upsell potential for digital training programs and commerce.

Revenue Growth Current revenue is under one million with a lean team, indicating a ripe moment for strategic partnerships, product diversification (merch, advanced clinics), and B2B collaborations to accelerate revenue without significant headcount expansion.

Similar companies to Fluidride

Fluidride Tech Stack

Fluidride uses 8 technology products and services including Google Ads, Squarespace, Squarespace Commerce, and more. Explore Fluidride's tech stack below.

Fluidride's Email Address Formats

Fluidride uses at least 1 email format:
Fluidride Email FormatsExamplePercentage
First@fluidride.comJohn@fluidride.com
100%

Frequently Asked Questions

What is Fluidride's official website and social media links?

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Fluidride's official website is fluidride.com and has social profiles on LinkedIn.

How much revenue does Fluidride generate?

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As of October 2026, Fluidride's annual revenue is estimated to be <$1M.

What is Fluidride's SIC code and NAICS code?

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Fluidride's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 7112 - Spectator Sports.

How many employees does Fluidride have currently?

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As of October 2026, Fluidride has approximately 3 employees across 1 continents, including North America. Key team members include Brand Partnership Director Fluidride Mtb: J. W. Explore Fluidride's employee directory with LeadIQ.

What industry does Fluidride belong to?

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Fluidride operates in the Spectator Sports industry.

What technology does Fluidride use?

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Fluidride's tech stack includes Google Ads, Squarespace, Squarespace Commerce, Google Workspace, Mailchimp, JSON-LD, Vimeo and Google Analytics.

What is Fluidride's email format?

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Fluidride's email format typically follows the pattern of First@fluidride.com. Find more Fluidride email formats with LeadIQ.

When was Fluidride founded?

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Fluidride was founded in 1997.
Fluidride logo

Fluidride

Spectator SportsWashington, United States2-10 Employees

Fluidride operates as a world-class instructional school based in Seattle, Washington, offering rider education across a range of skill levels from beginners to professionals. The core service is hands-on coaching and a teaching method designed to improve riding performance, complemented by services such as suspension tuning and guided tours in Alpine regions and the Italian Riviera. The customer base includes riders seeking structured instruction and expert guidance to reach specific riding goals, with the founder and head instructor, Simon Lawton, bringing extensive experience from competitive mountain biking and a broad reach through instructional content.
Fluidride is positioned within the spectator sports industry as a specialized provider of high-level bike instruction and related services, leveraging international tour offerings to broaden its appeal. The company is based in Seattle, in the United States, and operates with a small team, reflecting a focused, service-oriented model. A notable recent development is the expansion of its instructional programs and tour offerings, driven by Simon Lawton’s decades of riding experience and teaching insights.

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
7112 - Spectator Sports
Founded
1997
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Fluidride's revenue is estimated to be in the range of <$1M

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