Insights

Strong Community Engagement Santa Cruz Bicycles actively participates in industry events such as Eurobike and local race festivals, demonstrating its commitment to community involvement and brand visibility. This presents opportunities to collaborate on sponsorships, co-marketing initiatives, or exclusive product launches targeting biking enthusiasts and event organizers.

Product Innovation Focus The company has recently launched new models like the Hightower trail bike and advanced suspension technology for XC racing, indicating an ongoing commitment to R&D. This ongoing innovation provides a chance to upsell or bundle complementary accessories, components, or customizations to customers seeking high-performance riding experiences.

Reputation and Recognition Being recognized as the 'Most Desirable Brand' in 2023 underscores Santa Cruz's strong brand appeal among consumers. Sales strategies could leverage this prestige by emphasizing brand desirability and premium quality in targeted campaigns to attract high-end bike shops and affluent consumers.

Recalls and Safety Focus Recent recall issues related to lithium-ion batteries in e-bikes highlight ongoing safety improvements. Partnering with Santa Cruz to provide reliable, high-quality component materials or aftermarket safety solutions could help strengthen their product quality and reassure customers.

Market Position and Growth Potential With estimated revenues between 25M and 50M and a dedicated niche following, Santa Cruz presents opportunities to expand distribution channels, both domestically and internationally. Targeting premium bike retailers and specialty stores could capitalize on their premium brand status and growing market interest in high-end mountain and trail bikes.

Similar companies to Santa Cruz Bicycles

Santa Cruz Bicycles Tech Stack

Santa Cruz Bicycles uses 8 technology products and services including Amazon Web Services, Webpack, Jitbit, and more. Explore Santa Cruz Bicycles's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Webpack
    Development
  • Jitbit
    Help Desk Software
  • styled-components
    Javascript Frameworks
  • LinkedIn
    Online Community Software
  • HTML
    Programming Languages
  • X-XSS-Protection
    Security
  • Piwik
    System Analytics & Monitoring

Media & News

Santa Cruz Bicycles's Email Address Formats

Santa Cruz Bicycles uses at least 1 format(s):
Santa Cruz Bicycles Email FormatsExamplePercentage
First.Last@santacruzbicycles.comJohn.Doe@santacruzbicycles.com
84%
FLast@santacruzbicycles.comJDoe@santacruzbicycles.com
9%
First@santacruzbicycles.comJohn@santacruzbicycles.com
5%
FirstL@santacruzbicycles.comJohnD@santacruzbicycles.com
2%

Frequently Asked Questions

Where is Santa Cruz Bicycles's headquarters located?

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Santa Cruz Bicycles's main headquarters is located at 2841 Mission St Santa Cruz, California 95060 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Santa Cruz Bicycles's phone number?

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You can contact Santa Cruz Bicycles's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Santa Cruz Bicycles's official website and social media links?

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Santa Cruz Bicycles's official website is santacruzbicycles.com and has social profiles on LinkedIn.

How much revenue does Santa Cruz Bicycles generate?

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As of October 2025, Santa Cruz Bicycles's annual revenue is estimated to be $23M.

What is Santa Cruz Bicycles's SIC code NAICS code?

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Santa Cruz Bicycles's SIC code is 2394 - Canvas and Related Products NAICS code is 44-45 - Retail Trade.

How many employees does Santa Cruz Bicycles have currently?

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As of October 2025, Santa Cruz Bicycles has approximately 253 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. R.Director Of Business Intelligence: A. T.Director Of Product: J. K.. Explore Santa Cruz Bicycles's employee directory with LeadIQ.

What industry does Santa Cruz Bicycles belong to?

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Santa Cruz Bicycles operates in the Retail industry.

What technology does Santa Cruz Bicycles use?

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Santa Cruz Bicycles's tech stack includes Amazon Web ServicesWebpackJitbitstyled-componentsLinkedInHTMLX-XSS-ProtectionPiwik.

What is Santa Cruz Bicycles's email format?

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Santa Cruz Bicycles's email format typically follows the pattern of First.Last@santacruzbicycles.com. Find more Santa Cruz Bicycles email formats with LeadIQ.

When was Santa Cruz Bicycles founded?

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Santa Cruz Bicycles was founded in 1993.
Santa Cruz Bicycles

Santa Cruz Bicycles

RetailCalifornia, United States201-500 Employees

At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. 

But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters.

That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.

Section iconCompany Overview

Headquarters
2841 Mission St Santa Cruz, California 95060 US
Phone number
SIC Code
2394 - Canvas and Related Products
NAICS Code
44-45 - Retail Trade
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Santa Cruz Bicycles's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Santa Cruz Bicycles's revenue is estimated to be in the range of $25M$50M

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