Brand Collaborations Opportunity to leverage Santa Cruz Bicycles’ community-driven culture and 30-year legacy for co-branded events, limited editions, or artist collaborations with partners in cycling lifestyle, art, and local heritage to expand reach in North America and Europe.

Recall Readiness Proactively position safety and defect-resolution services, spare part availability, and extended warranty programs for the Heckler 9 eMTB recall incidents to reassure retailers and riders while opening upsell for upgraded batteries and aftermarket protection.

Dealer & Event Expansion Capitalize on active event presence and retailer partnerships (Downieville Classic, Eurobike participation, trail days with Steed Cycles) to propose co-hosted test ride events, local builds, and trainer-led clinics to drive showroom turns and regional demand.

Tech & Services Align with their tech stack by offering integrated marketing automation, parts lifecycle management, and customer service analytics that sync with HubSpot, NetSuite, and Smartsheet to improve dealer performance, service scheduling, and lifecycle profitability.

Sustainability & Lifestyle Position sustainability-forward gear and maintenance programs that align with their mission of less waste and longer-lasting bikes, targeting eco-conscious riders and shop customers with trade-in recycling, extended-care plans, and durability-focused accessory lines.