Fluidride Employee Directory

Spectator SportsWashington, United States2-10 Employees

Fluidride operates as a world-class instructional school based in Seattle, Washington, offering rider education across a range of skill levels from beginners to professionals. The core service is hands-on coaching and a teaching method designed to improve riding performance, complemented by services such as suspension tuning and guided tours in Alpine regions and the Italian Riviera. The customer base includes riders seeking structured instruction and expert guidance to reach specific riding goals, with the founder and head instructor, Simon Lawton, bringing extensive experience from competitive mountain biking and a broad reach through instructional content.
Fluidride is positioned within the spectator sports industry as a specialized provider of high-level bike instruction and related services, leveraging international tour offerings to broaden its appeal. The company is based in Seattle, in the United States, and operates with a small team, reflecting a focused, service-oriented model. A notable recent development is the expansion of its instructional programs and tour offerings, driven by Simon Lawton’s decades of riding experience and teaching insights.

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