Guided Experience Opportunity to upsell bundled guided trips with gear packages, leveraging the in-house Oregon fishing guide service to offer premium experiences that convert first-time visitors into repeat customers.

Used Gear Leverage the Used Gear Trade In Program to drive incremental revenue through trade-ins, refurbishing, and reselling gear to budget-conscious anglers, expanding customer lifetime value.

Local Destination Position as the Bend Central Oregon fly-fishing hub by partnering with local lodges, hotels, and tourism operators to create cross-promotions and referral deals that capture tourist demand.

Digital Engagement Expand online sales and bookings through enhancing the Flybook integration, targeted email campaigns via Mailchimp, and social advertising on platforms like TikTok and Twitter to reach anglers beyond Bend.

Payment & Trust Promote seamless checkout options (Apple Pay) and strengthen trust with site security indicators (HSTS, hCaptcha) to improve conversion rates for high-value guided trips and gear purchases.