Recent Asset Sale F&M MAFCO divested its industrial gas assets in October 2022, indicating a strategic shift and potential focus on core tool and equipment rental services. This presents an opportunity to position complementary products or services that align with their refined business model.

Growth Initiatives The hiring of a new chief growth officer and the promotion of key sales leadership highlight a focus on expansion and revenue growth. Engaging with their sales and leadership teams could uncover new needs for tools, equipment, or technology solutions supporting their growth strategies.

Facility Expansion Expansion into Kansas City with a large new facility demonstrates ongoing regional growth efforts. This expansion likely requires additional inventory, equipment, and management solutions, creating opportunities to offer new products or inventory management services.

Technological Adoption The use of advanced tech tools such as Tableau, Google Tag Manager, and inventory management partnerships suggests a focus on operational efficiency. Leveraging technology solutions or integrations could streamline their processes further, facilitating cross-sell or upsell opportunities.

Market Positioning With a revenue range of $50 million to $100 million and industry competitors with larger footprints, F&M MAFCO is positioned as a specialized provider. Highlighting solutions that boost their service offerings or operational capabilities could strengthen their market competitiveness.